Small Business How-to Seminars, Starting &Growing Your Business: Promoting Your Business: Create Messages That Stick
Date and Time
June 16, 2016
Event Details
This program is part of MarketingWeek NYC™ at The New York Public Library.
Using the concepts of the bestselling book Made to Stick, Helena Escalante explains how you can apply to your business the six principles that make ideas and messages resonate and be memorable vs. those that are easily forgotten. Learn why some stories went “viral” even before the Internet existed and how you can make your business ideas, messages and stories stand out from the rest. Follow the six principles, you’ll ensure that your business stays in your customers mind for a long time!
Seating is on a first come, first seated basis.