Research Catalog

Hi-tech hi-touch branding : creating brand power in the age of technology

Title: Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. lee.
Author: Temporal, Paul.
Publication: Singapore ; New York : Wiley, c2001.

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Description

x, 219 p. : ill.; 24 cm.

Subjects

Note

Call Number

JBE 01-1847

ISBN

0471845965 (cloth : alk. paper)

LCCN

00045590

OCLC

45024363

Author

Temporal, Paul.

Title

Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. lee.

Imprint

Singapore ; New York : Wiley, c2001.

Research Call Number

JBE 01-1847