Research Catalog
Leveraging the corporate brand
- Title
- Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.
- Author
- Gregory, James R.
- Publication
- Lincolnwood, Ill., USA : NTC Business Books, c1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 00-1170 | Offsite |
Details
- Additional Authors
- Wiechmann, Jack G.
- Description
- xiv, 233 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 00-1170
- ISBN
- 0844234443 (alk. paper)
- LCCN
- 96048113
- OCLC
- 35762799
- Author
- Gregory, James R.
- Title
- Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.
- Imprint
- Lincolnwood, Ill., USA : NTC Business Books, c1997.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Wiechmann, Jack G.
- Research Call Number
- JBE 00-1170