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Small Business Owners

CEO Series: Laura Vanderkam will speak at the Business Library on September 13.
This time in my life made me realize that finding the right reading material and entertainment is necessary during these nine months of nesting at home. Luckily for me, I am a librarian surrounded by endless resources!

Redbooks provides data on advertising agencies, advertisers, key contacts, ad spend, media type and more.
Note: This database is not available on all workstations- please speak to a staff person in SIBL's Electronic Information Center who can log you in on a stand alone workstation. 

 

Dates of Coverage: 
Current only

Print Equivalent: 
Standard Directory of Advertising Agengies and Advertisers for previous years.

Language: 
English

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Tama Kieves is a former attorney, an honors graduate of Harvard Law School, who left her law practice to write and to help others discover and soar in the work they’re meant to do. She became a renowned speaker, coach to thousands, and best-selling author of This Time I Dance! Creating the Work You Love and also Inspired & Unstoppable: Wildly Succeeding in Your Life’s Work! Her latest book is A Year without Fear: 365 Days of Magnificence and, together, her books have inspired millions.
On June 9, come discover how one man went from being on welfare to being asked by Prince Andrew in London to help him with social media for one of his entrepreneurial initiatives. Vincent Dignan has discovered the secret to growing your personal and business brand so that you can have a robust online presence. You will learn specific strategies to grow your email list and your social media base with powerful results. Don't miss it!
May 21 is National Readathon Day (#Readathon2016). If you love reading and are interested in business, entrepreneurship and leadership books, here are a few suggestions. Happy reading!
As we approach the start date (May 5, 2016) of our upcoming Online Customer Acquisition Series, we interviewed Maisha Walker, the presenter. Maisha is a digital marketing expert, and she shares with us a bit about what we will learn in Part 1: Social Media Advertising Overview.
Do you dream of doing work that you enjoy and that pays well? Do you dream about starting your own business to do what you actually like? Chris Guillebeau thinks you can and wants to show you how.
Since Dave is a baseball fan, it’s only fitting to describe his book as a home run. The Art of People is a compilation of Dave’s life and business stories which helped him attain his goals or taught him valuable lessons in the art of dealing with people.

MarketingWeekNYCis a week-long initiative created by the Manhattan Chamber of Commerce to address one of the most important small business needs: how to attract and keep customers.

MarketingWeekNYC 2016
Download flyer

This year, MarketingWeekNYC will take place during the week of June 13-17, 2016.

The Science, Industry and Business Library (SIBL) will join the initiative by putting together marketing programs for the benefit of the Small Business community in New York City. We are located at 188 Madison Ave (@34th St.)

We will have many marketing programs throughout the whole week. All of them will be geared to help small business owners gain valuable information and actionable items that can be put into practice right away.

We have carefully selected the speakers; they are renowned experts in their field with lots of experience. Bring a thick notebook: you won’t want to miss any of their insights.

Schedule of Events

Click on each event to see further details and download a flyer in the calendar listing.
All events will take place in Room 018 except where noted.

  TUESDAY
JUNE 14
WEDNESDAY
JUNE 15
THURSDAY
JUNE 16
FRIDAY
JUNE 17
8:30–10 AM   Social Media for Small Businesses and Startups Panel - Alan Winnikoff, Moderator    
10–11:30 AM   90-minute MBA: Grow Your Business with Email and Social Media - Kendra Webb-Scott, Room 014/015   Creating a Brand to Attract Customers and Clients - Bruce Hurwitz
11:30 AM–1 PM       The Marketing Toolbox Panel - Angela Franco, Moderator
1:30–3 PM       Publish or Perish - Barry Cohen
3–4:30 PM       Set the Stage for Success - Joy Passey
4:30–6:00 PM     How to create messages that stick
Helena Escalante
 
5:30–7:30 PM   Boost Profitability: Connect the Dots between Marketing and the Sales Process - Gil Effron    
6–7:30 PM Search Engine Optimization - Maisha Walker   Branding: From Madison Ave. to YOU!
Linda Walsh
 

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