Research Catalog

  • Topicator.

    • Text
    • Denver, Colo. : Thompson Bureau.
    • 1965-present
    • 33 Items
    FormatCall NumberItem Location
    Text MWG 81-392 v. 43 (2007)Offsite
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    FormatCall NumberItem Location
    Text MWG 81-392 v. 42 (2006)Offsite
    FormatCall NumberItem Location
    Text MWG 81-392 v. 41 (2005)Offsite
  • The Anatomy of a television commercial; the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards. Edited and with an introd. by Lincoln Diamant.

    • Text
    • New York, Hastings-House [1970]
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JFF 71-139Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • The impact of colour television in Australia.

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    • Melbourne, Television Society of Australia, 1969.
    • 1969
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 71-210Offsite
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  • TV & advertising.

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    • Karachi : M.G.A. Khatib for NAB Publications
    • 19-19
    • 1 Item
    FormatCall NumberItem Location
    Text MWGV (Pakistan) 88-4512 v. 3:1, 3-4, 7-8 (Aug. 1971-Mar. 1972), 4:7 (Jan. 1973), 5:1-4, 6/7, 10/11 (Nov. 1973-Oct. 1974), 6:2-4, 6 (1975)Offsite
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  • The power technique of radio-TV copywriting.

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    • Blue Ridge Summit, Pa., G/L Tab Books [1971]
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 72-423Offsite
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  • Down the tube; or, Making television commercials is such a dog-eat-dog business it's no wonder they're called spots.

    • Text
    • Chicago, Henry Regnery Co. [1970]
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 72-327Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Television's classic commercials; the golden years, 1948-1958.

    • Text
    • New York, Hastings House [1971]
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text MWGT 72-357Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Television commercials; how to create successful TV advertising. Rev. ed.

    • Text
    • New York, Hastings House [1970]
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 73-1415Offsite
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  • Clio; devoted to commercials.

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    • New York, Festival Publication.
    • 11 Items
    FormatCall NumberItem Location
    Text MWGA 73-2775 v. 14 (1989)Offsite
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    FormatCall NumberItem Location
    Text MWGA 73-2775 v. 11 (1986)Offsite
    FormatCall NumberItem Location
    Text MWGA 73-2775 v. 10 (1985)Offsite
  • I can sell you anything; how I made your favorite TV commercials with minimum truth & maximum consequences.

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    • New York, P. H. Wyden [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 74-705Offsite
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  • Children's television commercials; a content analysis [by] Charles Winick [and others]. Foreword by Paul F. Lazarsfeld.

    • Text
    • New York, Praeger [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 74-472Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • How can you appear in T.V. commercial$, by Ron Millkie and Ray Carlson.

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    • New York, Pilot Books [1973]
    • 1973
    • 1 Item
    FormatCall NumberItem Location
    Text MWEQ 74-1156Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Les effets de la publicité dans la presse et la télévision; mésures et comparaisons [par] Jean-Michel Agostini et Michel Hugues.

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    • Paris, R. Laffont [1972]
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 73-3344Offsite
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  • Broadcast advertisements. Hearings before a subcommittee of the Committee on Interstate and Foreign Commerce, House of Representatives, Eighty-eighth Congress, first session, on H. R. 8316 [and other] bills to amend the Communications act of 1934 to prohibit the Federal Communications Commission from making certain rules relating to the length or frequency of broadcast advertisements. November 6, 7, and 8, 1963.

    • Text
    • Washington, U. S. Govt. Print. Off., 1963.
    • 1963
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 70-522Offsite
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  • The impact of colour television in Australia.

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    • [Melbourne] Committee for Economic Development of Australia, 1970
    • 1970
    • 1 Item
    FormatCall NumberItem Location
    Text JLL 72-418 no. 25-34Offsite
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  • Possible anticompetitive effects of sale of network TV advertising. Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191.

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    • Washington, U. S. Govt. Print. Off., 1966.
    • 1966
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 70-122Offsite
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  • Advertising on radio and television.

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    • Geneva [1966]
    • 1966
    • 1 Item
    FormatCall NumberItem Location
    Text MWGA 73-947 no. 3-8Offsite
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  • TV-reklame, ja eller nej?

    • Text
    • [København] Fremad, 1965.
    • 1965
    • 1 Item
    FormatCall NumberItem Location
    Text JLC 74-589Offsite
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  • Advertising and growth opportunities for small business in television and radio. Hearings before Subcommittee no. 6 of the Select Committee on Small Business, House of Representatives, Eighty-seventh Congress, first session, pursuant to H. Res. 46 ...

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    • Washington, U. S. Govt. Print. Off., 1962.
    • 1962
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 75-666Offsite
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  • Morris.

    • Text
    • New York, Morrow, 1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text MWGT 75-1805Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Spot television planning guide.

    • Text
    • New York, Television Bureau of Advertising.
    • 19-19
    • 1 Item
    FormatCall NumberItem Location
    Text JLM 76-1444 1975/1976-1983Offsite
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  • Expenditure of public funds for broadcast advertising. Hearings, Ninety-second Congress, first session, on H. Con. Res. 215 ... April 21, 22, 1971.

    • Text
    • Washington, U. S. Govt. Print. Off., 1971.
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 76-431Offsite
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  • Television, cinema & radio advertising directory.

    • Text
    • London, Admark Directories, Ltd.
    • 1 Item
    FormatCall NumberItem Location
    Text JLK 76-109 Library has: 1st ed.; 1968/69. v. 1 (1968/69)Offsite
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  • Liquor advertising over radio and television. Hearings before the Committee on Interstate and Foreign Commerce, United States Senate, Eighty-second Congress, second session, on S. 2444, a bill to prohibit the broadcasting over radio and television of advertisements of distilled spirits for beverage purposes, and for other purposes ...

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    • Washington, U. S. Govt. Print. Off., 1952.
    • 1952
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 75-2477Offsite
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  • Advertising pure and simple / Hank Seiden.

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    • New York : AMACOM, [1977] c1976.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 77-1923Offsite
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  • Politics in public service advertising on television / David L. Paletz, Roberta E. Pearson, Donald L. Willis.

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    • New York : Praeger, 1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLE 77-1872Offsite
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  • Exclusive television market areas of dominant influence in the United States.

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    • [New York]
    • 19-19
    • 1 Item
    FormatCall NumberItem Location
    Text JLK 77-152 1969/70Offsite
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  • How children learn to buy : the development of consumer information-processing skills / Scott Ward, Daniel B. Wackman, Ellen Wartella.

    • Text
    • Beverly Hills, Calif. : Sage Publications, c1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 77-3127Offsite
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  • Children's television : an analysis of programming and advertising / F. Earle Barcus with Rachel Wolkin.

    • Text
    • New York : Praeger, 1977.
    • 1977
    • 1 Item
    FormatCall NumberItem Location
    Text MWGT 77-2237Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Music to sell by : the craft of jingle writing / by Antonio Teixeira, Jr.

    • Text
    • [Boston] : Berklee Press Publications, c1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JMD 77-385Offsite
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  • Rapport.

    • Text
    • [Hilversum] 1974.
    • 1974
    • 1 Item
    FormatCall NumberItem Location
    Text JLF 77-1438Offsite
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  • The best thing on TV, commercials / Jonathan Price.

    • Text
    • New York : Viking Press, [1978]
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 79-64Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • The Creative black book.

    • Text
    • New York : Friendly Publications, -1995.
    • 1970-1995
    • 23 Items
    FormatCall NumberItem Location
    Text JLM 79-83 v. 2 (1991)Offsite
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    FormatCall NumberItem Location
    Text JLM 79-83 v. 2 (1990)Offsite
    FormatCall NumberItem Location
    Text JLM 79-83 v. 2 (1988)Offsite
  • Attitudes of Canadians toward advertising on television / prepared by Avrim Lazar and Associates Ltd. for the Research Branch of the Canadian Radio-television and Telecommunications Commission.

    • Text
    • [Ottawa] : Canadian Radio-television and Telecommunications Commission ; Hull, Québec : available from Print. and Pub., Supply and Services Canada, c1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 79-1751Offsite
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  • Effects of television advertising on children and adolescents. Scott Ward, project director.

    • Text
    • Cambridge, Mass., Marketing Science Institute, 1971.
    • 1971
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 79-1038Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Der Tägliche Sündenfall: Fernsehen u. Werbung / hrsg. von d. Evang. Konferenz f. Kommunikation, Frankfurt, Main ; Red., Norbert Schneider.

    • Text
    • Frankfurt (Main) : Haus d. Evang. Publizistik, 1972.
    • 1972
    • 1 Item
    FormatCall NumberItem Location
    Text MWGV (Germany) 78-2659Offsite
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  • Cómo anunciar por televisión [por] Clark M. Agnew [y] Neil O'Brien. Supervisión española y prólogo [de] Pedro Prat Gaballi.

    • Text
    • Barcelona, Editorial Hispano-Europea [1960?].
    • 1960
    • 1 Item
    FormatCall NumberItem Location
    Text JLD 78-2301Offsite
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  • Broadcast copywriting / Peter B. Orlik.

    • Text
    • Boston : Holbrook Press, c1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text MWGD 80-912Offsite
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  • How to get your child into commercials and modeling / Jane Gassner Patrick.

    • Text
    • Garden City, N.Y. : Doubleday, 1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 82-1288Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Producer Screen Actors Guild ... commercials contract.

    • Text
    • [S.l. : s.n.]
    • unknown-present
    • 1 Item
    FormatCall NumberItem Location
    Text JLM 82-10 Library has: 1958, 1979. 1979Offsite
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  • On camera : how to earn money in TV commercials and other media / Dwight Weist and Robert Barron.

    • Text
    • New York : Walker, 1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text MWGR 83-514Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Acting in television commercials for fun and profit / by Squire Fridell ; illustrated by Barry Geller.

    • Text
    • New York : Harmony Books, c1980.
    • 1980
    • 1 Item
    FormatCall NumberItem Location
    Text MWEQ 82-1511Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Mediaspeak : how television makes up your mind / Donna Woolfolk Cross.

    • Text
    • New York : Coward-McCann, c1983.
    • 1983
    • 1 Item
    FormatCall NumberItem Location
    Text MWGS 83-827Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Audio in advertising : a practical guide to producing and recording music, voiceovers, and sound effects / Ron Lockhart and Dick Weissman.

    • Text
    • New York : F. Unger Pub. Co., c1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text *LE 82-5164Offsite
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  • How you* can star in TV commercials : *(Your kids, cat, and grandparents, too!) / Kate Carr.

    • Text
    • New York : Rawson, Wade, c1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text MWGT 83-1298Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • The language of television advertising / Michael L. Geis.

    • Text
    • New York : Academic Press, 1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text MWGT 82-2259Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • How to audition for television commercials and get them / James Peacock.

    • Text
    • Chicago : Contemporary Books, c1982.
    • 1982
    • 1 Item
    FormatCall NumberItem Location
    Text MWGR 83-391Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Getting your child into TV commercials [microform] / by Cindy Booth.

    • Text
    • New York : Pilot Books, c1980.
    • 1980
  • The radio and television commercial / Albert C. Book, Norman D. Cary.

    • Text
    • Chicago : Crain Books, c1978.
    • 1978
    • 1 Item
    FormatCall NumberItem Location
    Text MWGH 82-1928Offsite
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  • Commercials, a handbook for performers / Glo Jenkins & Barbara Britt.

    • Text
    • Glassboro, N.J. : Kronos Press, c1981.
    • 1981
    • 1 Item
    FormatCall NumberItem Location
    Text MWET 83-1965Offsite
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