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Displaying 1-50 of 893 results
Brand valuation : establishing a true and fair view / edited by John Murphy.
- Text
- London : Hutchinson Business Books, c1989.
- 1989
- 1 Item
Item details Format Call Number Item Location Text JBE 90-581 Offsite Private label international.
- Text
- New York, N.Y. : E.W. Williams, 1985-
- 1985-present
- 2 Items
Item details Format Call Number Item Location Text JLM 88-1060 v. 8-11, inc. (spring 1993-spring 1996) Offsite Item details Format Call Number Item Location Text JLM 88-1060 v. 3-7 (Dec. 1987-fall 1992) Offsite Private label marketing in the 1990s : the evolution of price labels into global brands / by Philip Fitzell.
- Text
- New York, NY : Global Book Productions, c1992.
- 1992
- 1 Item
Item details Format Call Number Item Location Text JBF 09-692 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher.
- Text
- Lincolnwood, Ill. : NTC Business Books, 1993.
- 1993
Marketing 2000 : critical challenges for corporate survival / by Laura Mazur.
- Text
- London, U.K. : Economist Intelligence Unit ; New York, NY, USA : Business International, c1991.
- 1991
- 1 Item
Item details Format Call Number Item Location Text JBF 96-1073 Offsite What's in it for me? : a marketer's guide to establishing an equal partnership with customers / Robin Woods.
- Text
- New York : AMACOM, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-1736 Offsite Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking.
- Text
- London ; New York : McGraw-Hill, c1993.
- 1993
- 1 Item
Item details Format Call Number Item Location Text JBE 93-3028 Offsite Brand power / edited by Paul Stobart.
- Text
- Basingstoke : Macmillan, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 95-198 Offsite The power of industrial brands : an effective route to competitive advantage / Paul Hague and Peter Jackson.
- Text
- London ; New York : McGraw-Hill, c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 94-2682 Offsite Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.
- Text
- London ; New York : Routledge, 1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 94-2049 Offsite Brand power / edited by Paul Stobart.
- Text
- Washington Square, N.Y. : New York University Press, c1994.
- 1994
- 1 Item
Item details Format Call Number Item Location Text JBE 95-735 Offsite Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.
- Text
- Westport, Conn. : Quorum Books, 1995.
- 1995
- 1 Item
Item details Format Call Number Item Location Text JBD 95-421 Offsite Building brands directly : creating business value from customer relationships / Stewart Pearson.
- Text
- Basingstoke : Macmillan Business, 1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JBE 96-610 Offsite Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
- Text
- Oxford ; Boston : Butterworth-Heinemann, 1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 09-628 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
- Text
- Lincolnwood, IL : NTC Business Books, c2000.
- 2000
Leveraging the corporate brand / by James R. Gregory with Jack G. Wiechmann.
- Text
- Lincolnwood, Ill., USA : NTC Business Books, c1997.
- 1997
- 1 Item
Item details Format Call Number Item Location Text JBE 00-1170 Offsite Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.
- Text
- New York : John Wiley, c1998.
- 1998
- 1 Item
Item details Format Call Number Item Location Text JBE 00-2337 Offsite Measuring brand communication ROI / Don E. Schultz & Jeffrey S. Walters.
- Text
- New York, NY : Association of National Advertisers, c1997.
- 1997
- 2 Items
Item details Format Call Number Item Location Text *WSE-1361 [Computer disk] Offsite Item details Format Call Number Item Location Text JBF 00-1121 [Text] Offsite The future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan.
- Text
- New York : New York University Press, c2000.
- 2000
- 1 Item
Item details Format Call Number Item Location Text JBF 17-46 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Smart things to know about brands & branding / John Mariotti.
- Text
- Oxford ; Dover, NH : Capstone, 1999.
- 1999
- 1 Item
Item details Format Call Number Item Location Text JBD 09-344 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
Designing brands : market success through graphic distinction / Emily Schrubbe-Potts.
- Text
- Gloucester, Mass. : Rockport Publishers, c2000.
- 2000
- 1 Item
Item details Format Call Number Item Location Text JBF 00-1704 Offsite Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe.
- Text
- New York : Allworth Press, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-440 Offsite Brand storm : a tale of passion, betrayal and revenge / Will Murray.
- Text
- London : Financial Times Prentice Hall, 2000.
- 2000
- 1 Item
Item details Format Call Number Item Location Text JBE 01-540 Offsite Branding.com : online branding for marketing success / Deborah Kania.
- Text
- Chicago : NTC Business Books in conjunction with the American Marketing Association, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 15-246 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and Carol S. Pearson.
- Text
- New York : McGraw-Hill, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-737 Offsite 4-D branding : cracking the corporate code of the network economy / Thomas Gad ; with a foreword by Richard Branson.
- Text
- London ; Financial Times Prentice Hall, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-809 Offsite Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.
- Text
- Singapore ; New York ; Chichester, England : Wiley (Asia), c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-1395 Offsite Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal and K.C. lee.
- Text
- Singapore ; New York : Wiley, c2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-1847 Offsite National image and competitive advantage : the theory and practice of country-of-origin effect / Eugene D. Jaffe & Israel D. Nebenzahl.
- Text
- Copenhagen ; Herndon, VA : Copenhagen Business School Press, 2001.
- 2001
- 1 Item
Item details Format Call Number Item Location Text JBE 01-2193 Offsite Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
- Text
- Chicago ; London : McGraw-Hill, c2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JBE 02-266 Offsite The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
- Text
- Oxford ; New York : Oxford University Press, 2000.
- 2000
- 1 Item
Item details Format Call Number Item Location Text JBE 02-595 Offsite America's greatest brands : an insight into 80 of America's strongest brands.
- Text
- Rye, N.Y. : America's Greatest Brands, c2001-
- 2001-present
- 1 Item
Item details Format Call Number Item Location Text JBN 02-5 v. 1 Offsite Momentum : how companies become unstoppable market forces / Ron Ricci, John Volkmann.
- Text
- Boston : Harvard Business School Press, c2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBD 02-1322 Offsite Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.
- Text
- Chicago : Dearborn Trade Pub., c2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JBE 02-2818 Offsite Designing brand identity : a complete guide to creating, building, and maintaining strong brands / Alina Wheeler.
- Text
- Hoboken, N.J. : John Wiley, c2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBF 03-490 Offsite Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
- Text
- London ; Sterling, VA. : Kogan Page, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 18-247 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
O poder das marcas / J.B. Pinho.
- Text
- São Paulo : Summus, c1996.
- 1996
- 1 Item
Item details Format Call Number Item Location Text JFD 03-16483 Offsite Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid.
- Text
- New York, N.Y. : Watson-Guptill, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 03-1333 Offsite Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon.
- Text
- New York ; London : American Management Association, c2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 03-1206 Offsite Added value : the alchemy of brand-led growth / Mark Sherrington.
- Text
- Houndmills [England] ; New York : Palgrave Macmillan, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 03-1690 Offsite Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
- Text
- London : Sterling, VA : Kogan Page, 2003.
- 2003
- 1 Item
Item details Format Call Number Item Location Text JBE 03-2301 Offsite The best of branding : best practices in corporate branding / James R. Gregory.
- Text
- New York : McGraw-Hill, c2004.
- 2004
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip046/2003014819.htmlItem details Format Call Number Item Location Text JBE 04-410 Offsite Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
- Text
- Princeton, N.J. : Bloomberg Press, c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBE 04-927 Offsite Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
- Text
- Chichester, England ; Hoboken, NJ : Wiley, c2004.
- 2004
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/wiley041/2003025486.htmlItem details Format Call Number Item Location Text JBE 04-796 Offsite Identity design sourcebook : successful IDs deconstructed and revealed / Clay Andres, Catharine Fishel, Pat Matson Knapp.
- Text
- Gloucester, MA : Rockport Publishers, c2004.
- 2004
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/ecip0410/2003023212.htmlItem details Format Call Number Item Location Text JQF 04-1790 Schwarzman Building M1 - Art & Architecture Room 300 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person.
The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.
- Text
- New York : HarperBusiness, c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBD 04-573 Offsite Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.
- Text
- New York : Free Press, c2004.
- 2004
- 1 Item
Item details Format Call Number Item Location Text JBE 04-1539 Offsite Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann.
- Text
- Chicago, Ill. : McGraw-Hill, 2002.
- 2002
- 1 Item
Item details Format Call Number Item Location Text JBE 17-171 Schwarzman Building M2 - General Research Room 315 Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.
The business of brands / by Jon Miller & David Muir.
- Text
- Chichester, England ; Hoboken, N.J. : Wiley, c2004.
- 2004
- 1 Item
Available Online
http://www.loc.gov/catdir/toc/wiley041/2004053025.htmlItem details Format Call Number Item Location Text JBE 04-2023 Offsite
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