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Displaying 1-50 of 235 results
Why buy Negro radio? [microform] / [KSAN]
Microform
[San Francisco : KSAN, 1958?]
1958
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-4202 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Clothing buying practices and life style differentials between employed black and white women [microform] / by Linda Loretta Edmonds.
Microform
1979.
1979
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-4240 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Changes in business attitudes and activities of the Negro in the United States since 1619 [microform] / Irene C. Hypps.
Microform
1943.
1943
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-4496 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The geography of consumer economics among Black Americans in Oakland [microform] : a cultural-behavioral perspective / by Kenneth Allen Jordan.
Microform
1977.
1977
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSc Micro R-4741 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Black consumer; dimensions of behavior and strategy. Edited by George Joyce and Norman A. P. Govoni. Consulting editor: Norton Marks.
Book/Text
New York, Random House [1971]
1971
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc 658.83-J (Joyce, G. Black consumer) | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Negro-white differences in the purchase of automobiles and household durable goods.
Microform
Ann Arbor, Mich., 1965.
1965
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-298 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A field investigation of racial and ethnic discrimination in the marketplace: an assessment of the practices of mobile home dealers in Austin, Texas.
Microform
Austin, Tex., 1972.
1973-1972
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-540 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A guide to Negro marketing information.
Book/Text
[Washington] U. S. Dept. of Commerce, Business and Defense Services Administration, 1966.
1966
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc 339.4-L (Lancaster, E. M. Guide to Negro marketing information) | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A study of advertising responsiveness among upscale blacks and upscale whites, prepared for Black Enterprise Magazine.
Book/Text
[New York, E. G. Graves Pub. Co., 1973]
1973
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc F 93-243 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLF 74-734 | Item locationOffsite |
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential.
Microform
Austin, Tex., 1964.
1964
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call number*ZT-811 | Item locationOffsite |
Marketing and the Black consumer : an annotated bibliography / compiled and edited by Thomas E. Barry, Michael G. Harvey, Michael E. McGill.
Book/Text
Chicago : American Marketing Association, 1976.
1976
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLL 78-469 no. 22 | Item locationOffsite |
The Negro market: the relationship between race and economic behavior.
Microform
Columbia, S. C.; 1970.
1970
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call number*ZT-881 | Item locationOffsite |
Emerging issues in Black economic development / edited by Benjamin F. Bobo, Alfred E. Osborne, Jr.
Book/Text
Lexington, Mass. : Lexington Books, c1976.
1976
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLE 77-568 | Item locationOffsite |
The disadvantaged consumer / Alan R. Andreasen ; foreword by Mary Gardiner Jones.
Book/Text
New York : Free Press, [1975]
1975
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLE 76-1400 | Item locationOffsite |
The disadvantaged consumer / Alan R. Andreasen ; foreword by Mary Gardiner Jones.
Book/Text
New York : Free Press, [1975]
1975
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc 381.3-A (Andreasen, A. R. Disadvantaged consumer) | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc 381.3-A (Andreasen, A. R. Disadvantaged consumer) | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A selected bibliography of readings and references regarding marketing to Black Americans / Milton M. Pressley.
Book/Text
Monticello, Ill. : Council of Planning Librarians, 1974.
1974
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc 016.338-P (Pressley, M. Selected bibliography of readings and references) | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Economic impact of the Negro traveler, by Clarence Markham, Jr.
Book/Text
Chicago, Travelers Research Pub. Co. [1970?]
1970
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLF 77-330 | Item locationOffsite |
Minorities and marketing : Research challenges / edited by Alan R. Andreasen and Frederick D. Sturdivant.
Book/Text
Chicago : American Marketing Association, c1977.
1977
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLD 78-1012 | Item locationOffsite |
Emerging issues in Black economic development / edited by Benjamin F. Bobo, Alfred E. Osborne, Jr.
Book/Text
Lexington, Mass. : Lexington Books, c1976.
1976
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc E 78-123 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
U. S. long-term economic outlook; implications for the Black consumer market; Paper by Andrew F. Brimmer.
Microform
Washington, Brimmer & Co., 1977.
1977
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call number*ZT-1161 no. 1-59 | Item locationOffsite |
$70 billion in the Black : America's Black consumers / D. Parke Gibson. A rev. and updated version of The $30 billion Negro.
Book/Text
New York : Macmillan, c1978.
1978
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc E 78-375 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The effectiveness of banks in serving Blacks in four selected Louisiana parishes.
Microform
[State College, Miss.] 1974.
1974
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSc Micro R-3268 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
$70 billion in the Black : America's Black consumers / D. Parke Gibson. A rev. and updated version of The $30 billion Negro.
Book/Text
New York : Macmillan, c1978.
1978
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLE 79-1164 | Item locationOffsite |
Survey of the New York City Negro market [microform] made among 2,075 families in Manhattan, Brooklyn, Bronx, Queens and Richmond / Fact Finders Associates, inc.
Microform
New York : The Associates, 1952.
1952
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3623 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A product use analysis of Negro and white consumers / by Jerry J. Ingram.
Microform
Fayetteville, Ark.: 1973.
1973
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3858 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Black consumer profiles : food purchasing in the inner city / Marcus Alexis, George H. Haines, Jr., Leonard S. Simon.
Book/Text
[Ann Arbor] : Division of Research, Graduate School of Business Administration, University of Michigan, c1980.
1980
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJLD 80-3746 | Item locationOffsite |
Black consumer profiles : food purchasing in the inner city / Marcus Alexis, George H. Haines, Jr., Leonard S. Simon.
Book/Text
[Ann Arbor] : Division of Research, Graduate School of Business Administration, University of Michigan, c1980.
1980
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc D 81-13 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Negro market in 1956 [microform]: five speeches delivered at the third annual Marketing Clinic, Tennessee A. and I. State University, April 5, 6, 1956.
Microform
Nashville: Bureau of Public Relations, Tennessee A. & I. State University, 1956.
1956
2 items
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3644, no. 20 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3644 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Concentration hurdles sales barriers [microform].
Microform
[New York : Associated Publishers, 1950?]
1950
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3682 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Demographic study of the New York Negro market : survey conducted for WLIB, August 1-31, 1967 / Pulse Incorporated.
Book/Text
New York : Pulse Incorporated, 1968.
1968
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc F 81-99 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Quick facts about selling the Negro market, where the most changes are taking place : a handy guide for national advertisers and advertising agencies / compiled by Associated Publishers, Inc.
Microform
New York : Associated Publishers, 1952.
1952
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-3691 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The Gibson report [microform]
Microform
New York : D. Parke Gibson International.
1960-1981
11 items
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro RS-441 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro RS-441 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro RS-441 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Marketing implications of the changes in Black consumer spending behavior [microform] / by Melvin Thomas Stith.
Microform
1978.
1978
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSc Micro F-10742 2 fiches | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Coalition of 100 Black Women : the directory.
Book/Text
New York : The Coalition, 1980.
1980
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberSc D 86-541 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
The family : national broadcast / of Emam W.D. Muhammad.
Spoken word recording
[Chicago?] : Islamic Media Productions, [1978]
1978
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatSpoken word recording | Call numberSc Audio C-513 Side 1 & 2 | Item locationSchomburg Center - Moving Image & Recorded Sound |
Available by appointment at Schomburg Center - Moving Image & Recorded Sound.
Achievement, equality of opportunity and equality of access : ideology and aesthetics in advertisements in Life and Ebony, 1945-1975 [microform] / by Laurel Frances Hollowaty.
Microform
1984.
1974
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-5104 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Positively black. Madison avenue and the black dollar.
Film, Slide, etc.
New York : WNBC-TV, 1981.
1981
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatFilm, Slide, etc. | Call numberSc Visual DVD-338 | Item locationSchomburg Center - Moving Image & Recorded Sound |
Available by appointment at Schomburg Center - Moving Image & Recorded Sound.
The Black consumer market [microform] : a segmentation analysis / by Miriam Burney Stamps.
Microform
1982.
1982
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-4603 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
A psychographic analysis of new automobile purchase behavior among Black and white consumers in selected SMSA's in the state of North Carolina [microform] / by Bobbye Kitchens Dunlap.
Microform
1978.
1978
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatText | Call numberSc Micro R-4549 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Race and the demand for bus transit in small and medium size Southern cities [microform] / by Theodore Henry Poister.
Microform
1973.
1973
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatMicroform | Call numberSc Micro R-4790 | Item locationSchomburg Center - Research & Reference |
Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.
Studies in the Negro market / by Raymond A. Bauer and Scott M. Cunningham.
Book/Text
Cambridge, Mass. : Marketing Science Institute [1970]
1970
1 item
| Format | Call number | Item location |
|---|---|---|
| FormatBook/Text | Call numberJBF 91-26 | Item locationOffsite |
[1989 CEBA awards. Category 27] [videorecording] : [campaign commercial product messages].
Film, Slide, etc.
United States : [various stations], 1988.
1988
0 resources
[1989 CEBA awards. Category 26] [videorecording] : [commercial product messages, all other].
Film, Slide, etc.
United States : [various stations], 1988.
1988
0 resources
[1989 CEBA awards. Category 25] [videorecording] : [commercial product messages, black celebrity spokesperson].
Film, Slide, etc.
United States : [various stations], 1988.
1988
0 resources
[1989 CEBA awards. Category 24] [videorecording] : [commercial product messages limited to health, beauty, personal products].
Film, Slide, etc.
United States : [various stations], 1988
1988
0 resources
[1989 CEBA awards. Category 23] [videorecording] : [commercial product messages limited to all food categories].
Film, Slide, etc.
United States : [various stations], 1988.
1988
0 resources
[1989 CEBA awards. Category 22] [videorecording] : [commercial product messages limited to all beverages].
Film, Slide, etc.
United States : [various stations], 1988.
1988
0 resources
[1987 CEBA awards. Category 26] [videorecording] : [campaign product messages, all categories].
Film, Slide, etc.
United States : [various stations], 1986.
1986
0 resources
[1987 CEBA awards. Category 25] [videorecording] : [product messages, all other products].
Film, Slide, etc.
United States : [various stations], 1986.
1986
0 resources
[1987 CEBA awards. Category 24] [videorecording] : [product messages limited to health, beauty, personal products].
Film, Slide, etc.
United States : [various stations], 1986.
1986
0 resources