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Displaying 1-50 of 54 results
Planning the advertising campaign; player's manual [by] John R. G. Jenkins [and] Jay Jehiel Zif.
Book/text
New York, Macmillan [1971]
1971
1 item
Call number | JLF 71-274|m(SASB) |
Item location | Offsite |
Advertising; its purpose, principles and practice.
Book/text
London, Macdonald & Evans, 1973.
1973
1 item
Call number | JLD 75-1055 |
Item location | Offsite |
Assessing the effectiveness of advertising / by Mark Lovell and Jack Potter.
Book/text
London : Business Books, 1975.
1975
1 item
Call number | JLD 76-3782 |
Item location | Offsite |
What becomes a legend most? : The Blackglama story / by Peter Rogers ; photos. by Richard Avedon and Bill King ; introd. by Erla Zwingle.
Book/text
New York : Simon and Schuster, c1979.
1979
1 item
Call number | JLG 80-193 |
Item location | Offsite |
Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
Book/text
New York, N.Y. : AMA Membership Publications Division, American Management Association, c1987.
1987
1 item
Call number | JBF 96-32 |
Item location | Offsite |
Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
Book/text
Lincolnwood, IL : NTC Business Books, c1984.
1984
1 item
Call number | JLE 88-2167|m(SASB) |
Item location | Offsite |
The making of an advertising campaign / Jaye S. Niefeld.
Book/text
Englewood Cliffs, N.J. : Prentice Hall, c1989.
1989
1 item
Call number | JLF 89-579 |
Item location | Offsite |
How to create and deliver winning advertising presentations / Sandra Moriarty, Tom Duncan.
Book/text
Lincolnwood, Ill. : NTC Business Books, c1989.
1989
1 item
Call number | JLF 88-930 |
Item location | Offsite |
Advertising campaign planning : developing an advertising-based marketing plan / [Jim Avery].
Book/text
Chicago, IL : Copy Workshop, c1993.
1993
1 item
Call number | JBE 94-710 |
Item location | Offsite |
The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization / Christian Lahusen.
Book/text
Berlin ; New York : W. de Gruyter, 1996.
1996
1 item
Call number | JFE 96-19527 |
Item location | Schwarzman Building - Main Reading Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Werbeplanung.
Book/text
Berlin, Kulturbuch-Verlag [1954]
1954
1 item
Call number | B-10 869 |
Item location | Offsite |
A Celebration of effective advertising : 30 years of winning EFFIE campaigns / New York AMA.
Book/text
London : Atalink, c1999.
1999
1 item
Call number | JBF 14-335 |
Item location | Schwarzman Building - General Research Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.
Book/text
Lincolnwood, Ill. : NTC Business Books, c1999.
1999
1 item
Call number | JBE 00-1356 |
Item location | Offsite |
Die beste unveröffentliche Werbung = Unpublished-- best rejected advertising / Herausgeber, Klaus Zwangsleitner.
Book/text
Berlin : Grey Press ; Mainz : Verlag Hermann Schmidt, c1997-
1997
1 item
Call number | JBN 01-72 Bd. 2 |
Item location | Offsite |
The Annenberg/Pew Archive of Presidential Campaign Discourse [electronic resource] / The Annenberg School for Communication, University of Pennsylvania.
Computer file
Philadelphia, Pa. : Annenberg School for Communication, c2000.
2000
2 items
Call number | JBX F-2280 |
Item location | Offsite |
Call number | *WSC-2238 |
Item location | Offsite |
Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele.
Book/text
London : SAGE, 2002.
2002
1 item
Call number | JFE 02-7528 |
Item location | Schwarzman Building - Main Reading Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.
Book/text
London : Thames & Hudson, 2002.
2002
1 item
Call number | JQF 02-1856 |
Item location | Schwarzman Building - Art & Architecture Room 300 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Book/text
Singapore : Wiley & Sons (Asia), 2002.
2002
1 item
Call number | JBF 02-1300 |
Item location | Offsite |
George Killian, ou, L'extraordinaire histoire d'un gentleman-brasseur irlandais : naissance d'un mythe publicitaire récit / Jean-René Ruttinger.
Book/text
Paris : Le Pré aux clercs, c1990.
1990
1 item
Call number | ReCAP 12-29126 |
Item location | Schwarzman Building - General Research Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Broadcast advertising.
Book/text
New York : National Broadcasting Co., c1930-c1931.
1930
1 item
Call number | MWG 03-3421 |
Item location | Offsite |
Available by appointment.
Form letters and follow-up systems, catalogs, booklets and folders, management of general campaigns, management of mail-order campaigns, miscellaneous details of management, the advertising agency, how to enter the practical field / I.C.S. [International Correspondence Schools].
Book/text
Scranton : International Textbook Co., c1909.
1909
1 item
Call number | TW (International Correspondence Schools Scranton, PA. Form letters and follow-up systems ... 1909) 1909 |
Item location | Offsite |
Guerrilla advertising : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian.
Book/text
London : Laurence King, 2006.
2006
1 item
Call number | JBG 06-249 |
Item location | Offsite |
Advertising now, online / ed. Julius Wiedemann.
Book/text
Hong Kong ; Los Angeles : Taschen, [2006?]
2006
2 items
Call number | JQF 08-148 [Book] |
Item location | Schwarzman Building - Art & Architecture Room 300 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Call number | *UAD-2439 [Videodisc] |
Item location | Offsite |
Stunning advertising = Publicidad de impacto / [author/autor, Eva Minguet Cámara ; editor, Josep Ma. Minguet].
Book/text
Barcelona, Spain : Monsa, 2008.
2008
1 item
Call number | JBF 10-359 |
Item location | Schwarzman Building - General Research Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
Duas faces da publicidade / Ana Marusia Pinheiro Lima Meneguim.
Book/text
Sãao Paulo : Annablume, 2009.
2009
1 item
Call number | ReCAP 10-28716 |
Item location | Offsite |
Il design visivo di stagioni violate : le campagne di comunicazione visiva contro la violenza all'infanzia / Federico O. Oppedisano, Grazia D'Augello.
Book/text
Firenze : Alinea, c2013.
2013
1 item
Call number | ReCAP 14-20856 |
Item location | Offsite |
Na pele de quem paga : o cliente tem sempre razao? /c Rodolfo Lima Martensen ; organização e comentários de Julio Pimentel.
Book/text
São Paulo : Referência, [2005]
2005
1 item
Call number | ReCAP 17-31804 |
Item location | Offsite |
Cómo diseñar una campaña de publicidad? [electronic resource] / Sandra Vilajoana Alejandre (coord.) ; Mṇika Jiménez Morales, Zahaira González Romo, Joan Vila Vinós.
Web resource
Barcelona : Editorial UOC, [2014]
2014
2 resources
Available online
Strategic thinking for advertising creatives / Alice Kavounas Taylor.
Book/text
London, United Kingdom : Laurence King Publishing, 2013.
2013
1 item
Call number | JBE 18-437 |
Item location | Schwarzman Building - General Research Room 315 |
Available - Can be used onsite. Please visit New York Public Library - Schwarzman Building to submit a request in person.
La nueva publicidad y su incidencia en la comunicación y los medios / Juan Benvides Delgado, Elena Fernández Blanco.
Book/text
Pamplona : EUNSA, Ediciones Universidad de Navarra, [2022]
2022
1 item
Call number | ReCAP 22-84990 |
Item location | Offsite |
Geroi i krasavit︠s︡i v reklamata / Khristo Kaftandzhiev.
Book/text
Sofii︠a︡ : Universitetsko izdatelstvo "Sv. Kliment Okhridski", 2020.
2020
1 item
Call number | HF6146.A27 K34 2020 |
Item location | Offsite |
The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization / Christian Lahusen.
Book/text
Berlin : W. de Gruyter, 1996.
1996
1 item
Call number | ML3470 .L35 1996 |
Item location | Offsite |
Advertising campaigns.
Book/text
New York : Harper, [1951]
1951
1 item
Call number | 253 G76 |
Item location | Offsite |
Advertising campaigns: formulation and tactics.
Book/text
[Columbus, Ohio] : [Grid, inc.], [1973]
1973
1 item
Call number | HF5827 .Q47 |
Item location | Offsite |
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns / Julie A. Edell, Kevin Lane Keller.
Book/text
Cambridge, Mass. : Marketing Science Institute, 1999.
1999
1 item
Call number | HF5415 .M31 no.99/120-123 |
Item location | Offsite |
The media and family planning / [by] J. Richard Udry in collaboration with Karl E. Bauman [and others] With the assistance of Robert W. Noyes [and others]
Book/text
Cambridge, Mass. : Ballinger Pub. Co., [1974]
1974
1 item
Call number | HQ763.6.U5 U37 |
Item location | Offsite |
Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown.
Book/text
Chicago, IL : Crain Books, [1984], ©1984.
1984
1 item
Call number | HF5823 .S3636 1984 |
Item location | Offsite |
Advertising campaigns / by Mac Martin.
Book/text
New York : Alexander Hamilton institute, [1917], [©1917]
1917
1 item
Call number | 210 M723 v.13 |
Item location | Offsite |
Assessing when increased media weight helps sales of real-world brands / Deborah J. MacInnis, Ambar G. Rao, and Allen M. Weiss.
Book/text
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, [2002], ©2002.
2002
1 item
Call number | HF5415 .M31 no.02/100-104 |
Item location | Offsite |
The media and family planning / [by] J. Richard Udry in collaboration with Karl E. Bauman [and others] With the assistance of Robert W. Noyes [and others].
Book/text
Cambridge, Mass. : Ballinger Pub. Co., [1974]
1974
1 item
Call number | HQ763.6.U5 U37 1974 |
Item location | Offsite |
Promotion and integrated marketing communications / Richard J. Semenik.
Book/text
2002
1 item
Call number | HF5837 .S45 2002 |
Item location | Offsite |
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
Book/text
Mason, Ohio : Thomson/South-Western, [2006], ©2006.
2006
1 item
Available online
Call number | HF5837 .A38 2006 |
Item location | Offsite |
Successful marketing to U.S. Hispanics and Asians : players, agencies, and media : an American Management Association research report on target marketing.
Book/text
New York, N.Y. : AMA Membership Publications Division, American Management Association, [1987], ©1987.
1987
1 item
Call number | HC110.C6 S82 1987 |
Item location | Offsite |
Advertising campaigns : formulation and tactics / Leon Quera.
Book/text
Columbus, Ohio : Grid, inc., [1977], ©1977.
1977
1 item
Call number | HF5827 .Q47 1977 |
Item location | Offsite |
Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
Book/text
2011
1 item
Call number | HF5837 .L83 2011g |
Item location | Offsite |
Pub story : l'histoire mondiale de la publicité en 65 campagnes / Jacques Séguéla.
Book/text
Paris : Hoëbeke, c1994.
1994
1 item
Call number | HF5811 .S44 1994x |
Item location | Offsite |
A book about the classic Avis advertising campaign of the 60s / by Henri Holmgren and Peer Eriksson.
Book/text
Järfälla, Sweden : HHAAB, 1995.
1995
1 item
Call number | HF5827 .H64 1995 |
Item location | Offsite |
Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Römmele.
Book/text
London : SAGE, 2002.
2002
1 item
Call number | JF2112.C3 P83 2002x |
Item location | Offsite |
Campaigning : Werbung in den Arenen der Öffentlichkeit / Michael Behrent, Peter Mentner.
Book/text
Münster : Lit, [2001?]
2001
1 item
Call number | HF5837 .B44 2001 |
Item location | Offsite |
The Annenberg/Pew Archive of Presidential Campaign Discourse [electronic resource] / The Annenberg School for Communication, University of Pennsylvania.
Book/text
Philadelphia, Pa. : Annenberg School for Communication, c2000.
2000
1 item
Call number | XVT 1109 |
Item location | Offsite |