Research Catalog

  • The McWilliams II word processor instruction manual [microform] / by Peter A. McWilliams ; photography, Christopher Meeks ... .

    • Text
    • New York : Distributed by Simon & Schuster, 1983.
    • 1983
    • 1 item
    FormatCall NumberItem Location
    Text (S) *Z-3591 no. 1-15Offsite
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  • Young men and new cars : interviewing and research coordination / by Creative Research Services, Inc.

    • Text
    • New York, N.Y. : Newspaper Advertising Bureau, 1973.
    • 1973
    • 1 item
    FormatCall NumberItem Location
    Text JLF 85-231Offsite
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  • The public relations program of the Negro land-grant college [microform] : determination of factors and trends in the recent development of the publi relations program of the Negro land-grant colleges / Richard S. Grossley.

    • Text
    • 1943.
    • 1943
    • 1 item
    FormatCall NumberItem Location
    Text Sc Micro R-4492Schomburg Center - Research & Reference

    Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.

  • Product advertising and consumer safety [microform] : a report on product advertising as a factor in unsafe consumer practices and behavior / prepared by a consultative panel of the National Advertising Review Board.

    • Text
    • New York, N.Y. : The Board, 1974.
    • 1974
  • Slogans in print.

    • Text
    • [New York] : Doyle Dane Bernbach Inc., 1980-
    • 1979-19
    • 1 item
    FormatCall NumberItem Location
    Text JLM 81-452 Library has: 1979. 1979Offsite
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  • Art and commerce [microform] [by] Roger Fry.

    • Text
    • London, L. & Virginia Woolf, 1926.
    • 1926
    • 1 item
    FormatCall NumberItem Location
    Text *ZM-113 nos. 1-30Offsite
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  • Topicator.

    • Text
    • Denver, Colo. : Thompson Bureau.
    • 1965-present
    • 33 items
    FormatCall NumberItem Location
    Text MWG 81-392 v. 2, 4-5 (1966, 1968-69)Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

    FormatCall NumberItem Location
    Text MWG 81-392 v. 24 (1988)Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

    FormatCall NumberItem Location
    Text MWG 81-392 v. 25 (1989)Performing Arts Research Collections - Theatre

    Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

  • Retail advertising and sales promotion / Charles M. Edwards, Jr., Carl F. Lebowitz.

    • Text
    • Englewood Cliffs, N.J. : Prentice-Hall, c1981.
    • 1981
    • 1 item
    FormatCall NumberItem Location
    Text JLE 81-926Offsite
    How do I pick up this item and when will it be ready?
  • Pulso publicitario : sobre publicidad dominicana / Efraim Castillo ; [portada de Ramón Oviedo y Luis Miguel Gerardino].

    • Text
    • [Santo Domingo, R.D. : Taller, 1979]
    • 1979
    • 1 item
    FormatCall NumberItem Location
    Text JLD 81-1047 Offsite
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  • How to maximize your advertising investment / Philip M. Johnson.

    • Text
    • Boston, Mass. : CBI Pub. Co., c1980.
    • 1980
    • 1 item
    FormatCall NumberItem Location
    Text JLE 81-1093|m(SASB)Offsite
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  • Point of sale & screenprinting.

    • Text
    • London : Batiste Publications, 1981-1987.
    • 1981-1987
    • 11 items
    FormatCall NumberItem Location
    Text JLM 87-1603 v. 31 (1981)Offsite
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    FormatCall NumberItem Location
    Text JLM 87-1603 v. 32 (Jan.-June 1982)Offsite
    FormatCall NumberItem Location
    Text JLM 87-1603 v. 33 (July-Dec. 1983)Offsite
  • Media/scope.

    • Text
    • [Skokie, Ill., etc., Standard Rate & Data Service]
    • 1957-1970
    • 9 items
    FormatCall NumberItem Location
    Text *ZAN-5301 v. 1 - 3 (Jan. 1957 - Dec. 1959)Schwarzman Building M1 - Microforms Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person.

    FormatCall NumberItem Location
    Text *ZAN-5301 v. 4 (Jan. - Dec. 1960) indexSchwarzman Building M1 - Microforms Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person.

    FormatCall NumberItem Location
    Text *ZAN-5301 v. 5 - 6 (Jan. 1961 - Dec. 1962)index for v. 5Schwarzman Building M1 - Microforms Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M1 to submit a request in person.

  • La publicité.

    • Text
    • [Paris] Dunod Économie [1970]
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JFC 70-62Schwarzman Building M2 - General Research Room 315
    Not available - In use until 2023-02-15 - Please contact a librarian for assistance.
  • Handlexikon Werbung und Marketing. Unter Mitarb. von Gerd [Wilhelm] F. Heuer. (Zeichn.: J. Novotny.)

    • Text
    • (München) Hornung-Verl., Lang (1970)
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JFD 71-16Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Madison Avenue, USA.

    • Text
    • New York, Harper [1958]
    • 1958
    • 2 items
    FormatCall NumberItem Location
    Text JFD 71-179Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

    FormatCall NumberItem Location
    Text D-12 3287Schwarzman Building - Main Reading Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

  • Les Cadres dans la société de consommation [par] J. Dubois.

    • Text
    • Paris, Éditions du Cerf, 1969.
    • 1969
    • 1 item
    FormatCall NumberItem Location
    Text JFC 71-381Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Goldene Regeln der Werbung. Ein Fachbuch für alle, die an der Werbung interessiert sind.

    • Text
    • Düsseldorf, Gryphus-Verlag (1967).
    • 1967
    • 1 item
    FormatCall NumberItem Location
    Text JFB 71-38Offsite
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  • Méthodes modernes de publicité et de prospection en assurances [par] G. Martineau ...

    • Text
    • Paris (9e), l'Assurance française, 13, rue de Londres, 1969.
    • 1969
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-2909Offsite
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  • Werbung und Konzentration. Ein Beitr. z. Theorie d. Werbung. Von Jürgen F. A. W. Franke.

    • Text
    • Berlin, de Gruyter, 1970.
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-54Offsite
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  • Wirkungseinheiten. Psychologie von Werbung und Erziehung.

    • Text
    • Wuppertal, Ratingen, Düsseldorf, Henn (1969).
    • 1969
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-127Offsite
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  • Advertising [by] Kenneth A. Longman. Under the general editorship of William F. Massey.

    • Text
    • New York, Harcourt Brace Jovanovich [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-214Offsite
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  • Marketing communication; modern promotional strategy [by] Frederick E. Webster, Jr.

    • Text
    • New York, Ronald Press Co. [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-268Offsite
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  • Mass communication and advertising [by] Karl-Erik Wärneryd [and] Kjell Nowak in collaboration with Benny Carlman and Håkan Lindhoff. 2nd ed.

    • Text
    • Stockholm, Economic Research Institute at the Stockholm School of Economics [and] AB Svenska Telegrambyrån [1968]
    • 1968
    • 1 item
    FormatCall NumberItem Location
    Text JLC 71-82Offsite
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  • Advertising [by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. 3d ed.

    • Text
    • New York, McGraw-Hill [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-433Offsite
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  • Cases in promotional strategy [by] James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.

    • Text
    • Homewood, Ill., Irwin, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-440Offsite
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  • Man + camera; a photographic autobiography [by] Victor Keppler. Designed by Hal Rogers.

    • Text
    • New York, Amphoto [1970]
    • 1970
    • 2 items
    FormatCall NumberItem Location
    Text MFX+ (Keppler) 07-6765SASB M2 - Art & Architecture Rm 300

    Available - Can be used on site. Please visit New York Public Library - SASB M2 to submit a request in person.

    FormatCall NumberItem Location
    Text JFG 71-23Schwarzman Building M2 - General Research Room 315

    Available - Can be used on site. Please visit New York Public Library - Schwarzman Building M2 to submit a request in person.

  • Struktur und Probleme eines Simulationsmodells zur Bestimmung eines Werbeträgerplanes.

    • Text
    • Frankfurt/M., Zürich, Deutsch, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 71-694Offsite
    How do I pick up this item and when will it be ready?
  • The management of advertising [by] Julian L. Simon.

    • Text
    • Englewood Cliffs, N. J., Prentice-Hall [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 71-777Offsite
    How do I pick up this item and when will it be ready?
  • Mail order advertising handbook, by John T. Yount.

    • Text
    • San Angelo, Tex., Educator Books [1970]
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-13Offsite
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  • Promotional strategy [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. Rev. ed.

    • Text
    • Homewood, Ill., R. D. Irwin, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 71-699Offsite
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  • Reklame vir die sakeman [deur] J. H. Picard. [1. druk]

    • Text
    • Kaapstad, H A U M [1970]
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-31Offsite
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  • Advertising, theory and practice [by] C. H. Sandage [and] Vernon Fryburger. 8th ed.

    • Text
    • Homewood, Ill., R. D. Irwin, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 72-32Offsite
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  • The corporate search for visual identity; a study of fifteen outstanding corporate design programs.

    • Text
    • New York, Van Nostrand Reinhold Co. [1970]
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLG 72-27Offsite
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  • TV & advertising.

    • Text
    • Karachi : M.G.A. Khatib for NAB Publications
    • 19-19
    • 1 item
    FormatCall NumberItem Location
    Text MWGV (Pakistan) 88-4512 v. 3:1, 3-4, 7-8 (Aug. 1971-Mar. 1972), 4:7 (Jan. 1973), 5:1-4, 6/7, 10/11 (Nov. 1973-Oct. 1974), 6:2-4, 6 (1975)Offsite
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  • Packard: a history in ads ... 1903-1956.

    • Text
    • [Timonium, Md., 1970]
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JSF 72-202Offsite
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  • The information explosion.

    • Text
    • New York, Camden [N. J.] T. Nelson [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-957Offsite
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  • Deceptive or misleading methods in health insurance sales. Hearing before the Subcommittee on Frauds and Misrepresentations Affecting the Elderly of the Special Committee on Aging, United States Senate, Eighty-eighth Congress, second session. May 4, 1964.

    • Text
    • Washington, U. S. Govt. Print. Off., 1964.
    • 1964
    • 1 item
    FormatCall NumberItem Location
    Text JLE 72-164Offsite
    How do I pick up this item and when will it be ready?
  • Smoking and politics; policymaking and the Federal bureaucracy [by] A. Lee Fritschler.

    • Text
    • New York, Appleton-Century-Crofts [1969]
    • 1969
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-1369Offsite
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  • Publicité et gestion.

    • Text
    • Paris, Dunod, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 72-382Offsite
    How do I pick up this item and when will it be ready?
  • Financial advertising and public relations.

    • Text
    • London, Business Books, 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLE 72-817Offsite
    How do I pick up this item and when will it be ready?
  • Vad säger annonsen? [27 annonser ur dags- och veckopress, analyserade med litteraturvetenskapliga metoder.] [Av] Ritva och Inge Jonsson.

    • Text
    • Stockholm, Prisma; [Solna, Seelig], 1970.
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLC 72-220Offsite
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  • How to get more sense out of the advertising dollar. John Bristow interviews a number of notable advertising and marketing men.

    • Text
    • Sydney, The Author, Box 2656 G.P.O., 1971.
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-1715Offsite
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  • Selling death; cigarette advertising and public health.

    • Text
    • New York, Liveright [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 74-1488Offsite
    How do I pick up this item and when will it be ready?
  • Argumentation och värderingar i reklamen. [Av] Gunnar Andrén, Lars O. Ericsson, Ian Hamilton, Göran Hemberg, Torbjörn Tännsjö.

    • Text
    • Lund, Studentlitteratur, 1970.
    • 1970
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-1214Offsite
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  • Creativity in communications. Edited by Robert Adams.

    • Text
    • London, Studio Vista [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLF 72-522Offsite
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  • Creativity in communications. Edited by Robert Adams.

    • Text
    • Greenwich, Conn., New York Graphic Society [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text (S) JLF 72-553Offsite
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  • IAA world directory of marketing communications periodicals.

    • Text
    • New York, c1968.
    • 1968
    • 1 item
    FormatCall NumberItem Location
    Text JLF 72-574Offsite
    How do I pick up this item and when will it be ready?
  • Specialty advertising in marketing [by] George L. Herpel and Richard A. Collins.

    • Text
    • Homewood, Ill., Dow Jones-Irwin, 1972.
    • 1972
    • 1 item
    FormatCall NumberItem Location
    Text JLE 72-1398Offsite
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  • The pebble in the bell.

    • Text
    • New York, MD Publications [c1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JFB 72-201Offsite
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  • Ladies of the avenue, by Patricia E. Tierney.

    • Text
    • [New York] Bartholomew House [1971]
    • 1971
    • 1 item
    FormatCall NumberItem Location
    Text JLD 72-2597Offsite
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