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Celebrating America's pastimes : baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /

Title
Celebrating America's pastimes : baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / Kacy K. Kim, editor.

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TextUse in library HF5411.C44 2016Off-site

Details

Additional Authors
Kim, Kacy K.,
Description
xxxiv, 1006 pages : illustrations; 25 cm.
Series Statement
Developments in marketing science. Proceedings of the Academy of Marketing Science.
Subjects
ISBN
  • 3319266462
  • 9783319266466
Owning Institutions
Princeton University Library