Research Catalog
Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing /
- Title
- Was there a Pepsi Generation before Pepsi discovered it? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
- Author
- Hollander, Stanley C. (Stanley Charles), 1919-2004.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Use in library | HF5415.127 .H65 1992 | Off-site |
Details
- Additional Authors
- Germain, Richard.
- Description
- xiv, 144 p. : ill.; 24 cm.
- Subjects
- ISBN
- 0844234567
- LCCN
- 92013905
- Owning Institutions
- Princeton University Library