Research Catalog

Title

Social media for business : 101 ways to grow your business without wasting your time / Susan Sweeney and Randall Craig.

Author

Sweeney, Susan, 1956-

Publication

Gulf Breeze, FL : Maximum Press : Distributed by Independent Publishers Group, c2011.

Supplementary Content

• Contributor biographical information
• Publisher description

Items in the Library & Off-site

Details

Additional Authors

Craig, Randall.

Description

xvii, 195 p. : ill.; 24 cm.

Summary

"Social Media is a powerful new tool for growing your business--but only if you know how to use it wisely. The biggest challenge today isn't how to "do" social media, but how to achieve your business objectives without wasting your time. In this easy-to-read book, popular Internet business authors Susan Sweeney and Randall Craig show you the specific business strategies and tactics you need to do just that. It is filled with ways to leverage the latest features of Facebook, MySpace, Twitter, Linkedin, YouTube, and many other key social-media sites so that you can be more effective and avoid time-wasting mistakes. And beyond the basics, you will learn about many advanced topics including FaceBook Open Graph, video syndication, Twitter management tools, measurement strategies, and more." "Social Media for Business contains over 101 useful tips, strategies, and techniques that can help you maximize the return on investment of your social media efforts. It provides you with a framework for building your social media strategy and then gives you the practical information you need to execute that strategy across multiple social media sites. You will also learn how to use social media as a tool for recruiting, risk management, cost reduction, and more." "Included with this book is a password needed to access the companion Web site, which provides up-to-the-minute social media news, expanded information, and other helpful resources. This book/Web site combination is unbeatable."--BOOK JACKET.

Subjects

• Online social networks > Economic aspects
• Web sites > Marketing
• Internet marketing
• Social media > Economic aspects

Note

• Includes index.

Contents

Should social media be part of your marketing mix? -- Deciding how (and why) you will you use social media -- Integration of social media -- Your core : web sites and/or blogs -- SEO and social media -- LinkedIn -- Facebook -- Twitter -- YouTube and other video-sharing sites -- MySpace -- Flickr -- Tier two sites -- Other sites -- Mobile access -- Tactical ideas -- Putting the plan together -- ROI and measurement -- Keeping up-to-date.

ISBN

• 9781931644907
• 193164490X

LCCN

2010017555

Owning Institutions

Princeton University Library