Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Bringing the National Football League's Super Bowl to the big stage : the marketing and business aspects of Super Bowl XLVII / Richard W. Jensen -- Rivalry in the German Bundesliga : opportunities for and threats to marketing football / Sebastian Uhrich, JOhannes Berendt, Joerg Koenigstorfer -- If the quenelle is racist, then 'all priests are paedophiles' and pineapples will be banned / Gaye Bebek, Stephen Castle, Eva Kipnis -- Sochi Winter Olympic Games and their sports tourism and events management potential for the Russian Federation / Robert Kaspar, Benedikt Wallner -- Super League magic weekend : using events to engage rugby league fans new and old / Leah Gillooly -- Paris Saint-Germain : a new brand to dream even bigger / Boris Helleu, Nicolas Scelles -- "Celebrification" : a case study of Lolo Jones / Kwame J.A. Agyemang -- End of the road : why the Istanbul F1 Grand Prix came to a screeching halt / Cem Tinaz, Douglas Michele Turco, James Santomier -- How did a small town ice hockey club become a European trophy winner? The case of Jyväskylä Ice Hockey club, Finland / Aila Ahonen -- Strategic repostioning of Olympique Lyonnais : towards a new business model / Aurélien Franc̦ois , Emmanuel Bayle -- Social media and media management / Raymond E. Boyle -- Death of Colonel Reb / Charles M. Carson, Darin W. White -- Any publicity is good publicity? Nike's controversial campaigns and management of celebrities / Stephen Castle, Gaye Bebek -- Strategic repositioning of CONCACAF [Confederation of North, Central American and Caribbean Association Football] : rebuilding trust in the 'beautiful game' / Aaron Burks, Michael M. Goldman, Nola Agha -- Canadian sports delivery system : challenges facing recreational sport / Jonathan Edwards, Charlene Shannon-McCallum, Terri Byers -- Selling the rights to broadcast football games in Europe : the controversy still continues / Jon Guest -- Leveraging the benefits of sports sponsorship : a glabal brand's local engagement through sport sponsorship / Adam Jones, John Nauright -- Impacts of an international motorsport event on a small Caribbean island / Cristina Jönsson -- MK Dons FC and AFC Winbledon : moving the goalposts and rising from the ashes / David Cook, Christos Anagnostopoulos -- How to spean 20 years filling up the stadium, and then lose fans in 4 years / Alexey Kirichek -- When sponsorship turns sour in elite sport / Maria Hopwood and Hamish McLean -- Designing policies and strategies to safeguard, conserve and reclaim/resuse water resources at sport facilities / Cheryl Mallen ... [et. al.] -- Football World Cup 2014 / Gerd Nufer -- 'A tale of two 9's' : the business of golf / Richard E. Oddy -- PyengChang 2018 marketing : the new horizon for the winter Olympics / Jiyoon Oh, Alain Ferrand -- National Football League in London / Adrian Pritchard -- 'We don't do walking away' / Balwant Samra, Stephen Castle, Gaye Bebek -- Red Bull in energy drinks and football / Sten Söderman -- Development of a professional football league in Singapore : a sinking or successful league? / Donna Wong.