Research Catalog

Title

Consumer reaction, food production and the Fukushima Disaster : assessing reputation damage due to potential radiation contamination / Kentaka Aruga.

Author

Aruga, Kentaka,

Publication

Cham, Switzerland : Springer, [2017]

Items in the Library & Off-site

Details

Description

xii, 159 pages : illustrations, color map; 24 cm.

Summary

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor ("fuyou") and not fact as well as how "fuyou" damage shaped such choices. It then goes on to analyze the differences between these customer choices.

Subjects

• Food industry and trade
• Radioactive contamination of food > Japan
• Food industry and trade > Japan
• Consumer behavior > Japan
• Fukushima Nuclear Disaster, Japan, 2011
• Japan

Bibliography (note)

• Includes bibliographical references.

Contents

Introduction -- Radiation contamination of agricultural products -- What is reputation damage? -- Conditions of the agricultural commodity markets before and after the Fukushima disaster -- Consumer reaction and willingness to buy food produced near the FDNPP -- Is there reputation damage?

ISBN

• 9783319598482
• 3319598481

Owning Institutions

Princeton University Library