Research Catalog

Multi-channel marketing, branding and retail design : new challenges and opportunities /

Title
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles McIntyre, T.C. Melewar, Charles Dennis.
Publication
  • Bingley, UK : Emerald Group Publishing Limited, 2016.
  • ©2016.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5415.M76 2016Off-site

Details

Additional Authors
Description
xiii, 259 pages : illustrations; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
  • 9781786354563
  • 178635456X
Owning Institutions
Princeton University Library