Research Catalog

Details

Additional authors

1. Yeats, Jessica M.
2. Clarke, Colin P.
3. Matthews, Miriam (Behavioral scientist)
4. Skrabala, Lauren
5. National Defense Research Institute (U.S.) sponsoring body.
6. Rand Corporation issuing body.
7. Rand Corporation, issuing body. isb
8. National Defense Research Institute (U.S.), researcher. res
9. United States. Department of Defense. Office of the Secretary of Defense, sponsoring body. spn

Description

1. xx, 108 pages; 26 cm

Summary

1. "To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than 2 50 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice."--Back cover.

Alternative title

1. Assessing and evaluating DoD efforts to inform, influence, and persuade : handbook for practitioners
2. Assessing and evaluating Department of Defense IIP efforts, handbook for practitioners

Subject

1. United States. Department of Defense -- Public relations
2. Psychological warfare -- United States -- Evaluation
3. Information warfare -- United States -- Evaluation
4. Propaganda, American
5. Propaganda, American -- Evaluation

Contents

1. Chapter One: About this handbook -- Chapter Two: Assessment best practices and applying them to DoD IIP efforts -- Why evaluate? An overview of assessment and its uses -- Determining what’s worth measuring: objectives -- Determining what’s worth measuring: theories of change and logic models -- Developing measures for DoD IIP efforts -- Designing and implementing assessments -- Formative and qualitative research methods for DoD IIP efforts -- Surveys and sampling in DoD IIP assessment: best practices and challenges -- Measurement: collecting IIP outputs, outcomes, and impacts -- Presenting and using assessment -- Developing a culture of assessment -- Conclusions and recommendations.

Owning institution

1. Harvard Library

Note

1. "RR-809/2-OSD"--Page 4 of cover.
2. "RAND National Defense Research Institute"

Bibliography (note)

1. Includes bibliographical references.

Processing action (note)

1. committed to retain