Research Catalog

Sonho grande : como Jorge Paulo Lemann, Marcel Telles e Beto Sicupira revolucionaram o capitalismo brasileiro e conquistaram o mundo / Cristiane Correa ; [prefácio de Jim Collins].

Title
Sonho grande : como Jorge Paulo Lemann, Marcel Telles e Beto Sicupira revolucionaram o capitalismo brasileiro e conquistaram o mundo / Cristiane Correa ; [prefácio de Jim Collins].
Author
Corrêa, Cristiane.
Publication
Rio de Janeiro : Primeira Pessoa ; Sextante, c2013.

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Details

Additional Authors
  • Lemann, Jorge Paulo.
  • Telles, Marcel.
  • Sicupira, Beto.
  • Collins, Jim
  • Primeira Pessoa (Firm)
  • Sextante Editora (Firm)
Description
264 p., [16] p. of plates : col. ill.; 23 cm.
Summary
Jorge Paulo Lemann, Marcel Telles and Beto Sicupira erected in just over four decades, the greatest empire in the history of Brazilian capitalism and won an unprecedented salience in the global scenario. Over the past five years they bought no less than three well-known American brands globally: Budweiser, Burger King and Heinz. All this in the most absolute discretion, struggling to stay out of the limelight. The management formula that developed, followed fervently by its employees, is based on meritocracy, simplicity and relentless pursuit of cost reduction.
Subjects
Genre/Form
Biographies
Note
  • Includes index and bibliography references (pages 239-242).
Bibliography (note)
  • Includes index and bibliographical references (pages 239-242).
Language (note)
  • In Portuguese.
Processing Action (note)
  • committed to retain
Contents
Prefa
ISBN
  • 9788575429105
  • 8575429108
OCLC
  • 878836003
  • SCSB-12257508
Owning Institutions
Harvard Library