Research Catalog

Clothing for liberation : a communication analysis of Gandhi's swadeshi revolution / Peter Gonsalves

Title
Clothing for liberation : a communication analysis of Gandhi's swadeshi revolution / Peter Gonsalves
Author
Gonsalves, Peter.
Publication
Los Angeles : SAGE, 2010.

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TextRequest in advance DS481.G3 G5856 2010Off-site

Details

Description
xxiii, 163 p. : ill.; 23 cm.
Summary
"This book investigates the communicative power of Mahatma Gandhi's style of dressing and use of home-spun cloth for staging a revolution involving over 300 million people." "The study is situated in the context of Gandhi's communication skills: his verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in conflict, his organisational ability and the international repercussions of his mass mediated messages, his non-verbal communication through silence, his fasting, his personal presence and charisma." "The author uses the theories of Ronald Barthes, Victor Turner and Erving Goffman as the framework for a deeper communication analysis which brings to light Gandhi's unique sartorial strategy for India's liberation: the creation of a 'fashion system' through the laborious unfolding of the swadeshi 'social drama' while he remained the undisputed 'performance manager' of the thirty-year-long freedom struggle." "The book ends with the articulation of a Gandhian approach to symbolisation for socio-political change. Photographs highlight and confirm the arguments in the text. It will serve as an immensely insightful resource for students of communication studies, politics, history, semiotics, and cultural studies."--BOOK JACKET.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Processing Action (note)
  • committed to retain
Contents
Gandhi the communicator -- Barthes: a Gandhian fashion system -- Turner: social drama in Gandhi's swadeshi revolution -- Goffman: Gandhi as performance manager of a nation -- A Gandhian approach to symbolisation.
ISBN
  • 9788132103103 (hardcover)
  • 8132103106 (hardcover)
LCCN
^^2010001069
OCLC
  • 471805621
  • SCSB-12870595
Owning Institutions
Harvard Library