College Station : Texas A&M University Press, c2011.
Details
Description
xxii, 201 p. : ill. (some col.); 24 cm.
Summary
In 1932 C.E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos ('fries' in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. Fritos Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond.
Introduction -- San Antonio -- Cooking with Fritos -- Frito kids -- Diversification -- Cattle and corn -- Inventors and inventions -- Ronald -- Fritos chili pie -- Natural hygiene -- Desserts -- Then and now -- Cooking with Fritos today -- Epilogue -- Appendix 1: Recommended reading -- Appendix 2: Timelines -- Appendix 3: Letter from C.E. Doolin to the Frito Bandwagon -- Appendix 4: Doolin family and Frito Company patents -- Appendix 5: Recipes by chapter -- Appendix 6: Web sites -- Index.