Research Catalog
Drink talking : 100 Years of alcohol advertising / [Penny Dade].
- Title
- Drink talking : 100 Years of alcohol advertising / [Penny Dade].
- Author
- Dade, Penny.
- Publication
- [London] : Middlesex University Press, 2008.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF6161.L46 D33 2008 | Off-site |
Details
- Description
- 160 p. : ill. (chiefly col.); 23 cm.
- Summary
- "Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--Jacket.
- Series Statement
- Library of historic advertising
- Uniform Title
- Library of Historic Advertising series.
- Alternative Title
- Drink talking : one hundred years of alcohol advertising
- Subjects
- Genre/Form
- History
- Bibliography (note)
- Includes bibliographical references (p. 160).
- Processing Action (note)
- committed to retain
- Contents
- Ch. 1. 1900-1930: The water of life -- Ch. 2. 1930s: Guinness galore -- Ch. 3. 1940s: High spirits -- Ch. 4. 1950s: Beer and bubbles -- Ch. 5. 1960s: Lager and love -- Ch. 6. 1970s: Anything goes -- Ch. 7. 1980s: Absolute perfection -- Ch. 8. 1990s: Wine, women ...
- ISBN
- 9781904750406 (pbk.)
- 1904750400 (pbk.)
- OCLC
- 233552051
- Owning Institutions
- Harvard Library