Title

Helvetica and the New York City subway system : the true (maybe) story / Paul Shaw.

Author

Shaw, Paul,

Publication

Cambridge, Mass. : MIT Press, ©2011.

Items in the Library & Offsite

Details

Additional Authors

Goldstein, Abby,

Description

xi, 131 pages : color illustrations, color maps; 25 x 29 cm

Subjects

• Subways
• Helvetica type
• New York (State) > New York
• Signs and signboards > Lettering
• Subways > New York (State) > New York
• Signs and signboards > New York (State) > New York > Lettering
• Helvetica type > New York (State) > New York

Note

• Rare Book copy: In original dust jacket; Inscribed to Jane [Siegel].

Bibliography (note)

• Includes bibliographical references.

Contents

Introduction -- The labyrinth -- Bringing order out of chaos -- Transportation signage systems in the 1960s -- The New York City Transit Authority and Unimark International -- The myth of the Helvetica juggernaut -- Standard, Helvetica, and the New York City subway system -- The fate of the Unimark system -- Helvetica infiltrates the New York City subway system -- Helvetica triumphant : the subway system today -- Chronology.

ISBN

• 9780262015486
• 026201548X

LCCN

2010039985

OCLC

• ocn667213073
• 667213073

Owning Institutions

Columbia University Libraries