Research Catalog

KFC in China : secret recipe for success / Warren K. Liu.

Title
KFC in China : secret recipe for success / Warren K. Liu.
Author
Liu, Warren K.
Publication
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Supplementary Content
Publisher description

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Details

Description
xiii, 191 p. : ill., maps; 23 cm.
Subjects
Note
  • Includes index.
Contents
KFC - a pioneer in China -- Assemble and retain the most qualified team -- Business strategy -- Local partnership, government relations, and crisis management -- Product and marketing -- Supply chain -- Real estate development -- Operational excellence -- Localization and globalization -- Headquarters support -- Leadership with Chinese characteristics -- Past and future.
ISBN
  • 9780470823842
  • 0470823844
LCCN
2008300326
Owning Institutions
Columbia University Libraries