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Free market madness : why human nature is at odds with economics--and why it matters

Free market madness : why human nature is at odds with economics--and why it matters / Peter A. Ubel.
Ubel, Peter A.
Boston, Mass. : Harvard Business Press, [2009], ©2009.

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TextRequest in advance HB95 .U24 2009Off-site


xiv, 257 pages : illustrations; 24 cm
Bibliography (note)
  • Includes bibliographical references (p. 227-240) and index.
Pt. I. Maximizing Our Best Interests by Expanding Our Waistlines? -- 1. The Invisible Hand Meets the Unconscious Brain -- 2. Is the Obesity Epidemic a Consequence of Rational Choices? -- Pt. II. The Rise of Behavioral Economics and Soft Paternalism -- 3. Bank Tellers, Fighter Pilots, and the Limits of Rationality -- 4. Cashews, Coffee Mugs, and the Birth of Behavioral Economics -- 5. Kinder, Gentler Paternalism -- Pt. III. Unconscious Appetites and Expanding Waistlines -- 6. Irrational Tastes and Bottomless Soup Bowls -- 7. Impulsive Behavior and the Battle Between Our Current and Future Selves -- Pt. IV. Irrationality at Home, Office, and Hospital -- 8. Spacious Lawns and Long Commutes -- 9. Risky Feelings and Cigarette Breaks -- 10. The Price of Life and the Cost of Health Care -- 11. Marketing and the Science of Persuasion -- 12. Balancing Liberty and the Pursuit of Well-Being -- 13. Can Government Combat Obesity Without Becoming a "Nanny State"?
  • 1422126099
  • 9781422126097
  • 2008029735
  • 99933149692
  • ocn213312332
  • 213312332
  • SCSB-9038913
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