Research Catalog

Title

Wrestling with Starbucks : conscience, capital, cappuccino / Kim Fellner.

Author

Fellner, Kim, 1948-

Publication

New Brunswick, N.J. : Rutgers University Press, [2008], ©2008.

Items in the Library & Off-site

Details

Description

vii, 283 pages; 24 cm

Summary

"Say "Starbucks" and people start talking. From Paris, France, to Paris, Texas, Tampa to Tokyo, perfect strangers will gladly debate the merits of Starbucks coffee and the meaning of Starbucks in modem life. In Wrestling with Starbucks, an investigation into Starbucks' ethos and actions, social justice activist Kim Fellner asks how a coffeehouse chain with a liberal reputation came to symbolize, for some, the ills of globalization Fellner takes readers on an expedition into the muscle and soul of the coffee company. She finds a corporation filled with contradictions: between employee-friendly processes and anti-union practices; between an internationalist vision and a longing for global dominance; between community individuality and cultural conformity."--BOOK JACKET.

Subjects

• Corporate culture > United States
• Coffee industry > United States
• Starbucks Coffee Company
• Coffee > United States > Marketing

Bibliography (note)

• Includes bibliographical references (p. 249-266) and index.

Contents

Introduction. The Global Economy Comes Home -- 1. The Empire Strikes Gold -- 2. Running the 10-K -- 3. Banking on the Bean -- 4. Go Sell It on the Mountain -- 5. Moving Up on Eighth Street -- 6. The Cross-Dressing of Coffee-Counter Culture -- 7. When Worker Met Partner -- 8. At the Global Crossroads -- 9. The View from Headquarters -- 10. Capitalism Is Like Fire... -- 11. Goodness As Battleground -- 12. Bread. Roses. Coffee.

ISBN

• 9780813543208 (hardcover : alk. paper)
• 0813543207 (hardcover : alk. paper)

LCCN

• 2007039075
• 40015637475

OCLC

• ocn173502705
• SCSB-9217577

Owning Institutions

Columbia University Libraries