Sold on radio : advertisers in the golden age of broadcasting / Jim Cox.

Title
Sold on radio : advertisers in the golden age of broadcasting / Jim Cox.
Author
Cox, Jim, 1939-
Publication
Jefferson, N.C. : McFarland & Company, c2008.

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TextRequest in advanceRequestHF6146.R3 C69 2008Offsite

Details

Description
x, 322 p. : ill.; 27 cm.
Bibliography (note)
  • Includes bibliographical references (p. 313-315) and index.
Contents
Pt. I. The Commercialization of American Network Radio -- 1. Ancestors of Radio Advertising -- 2. Commercializing the Ether -- 3. Ad Agencies: They Held the Whip Hand -- 4. Audience Measurement Services: Counting the House -- 5. Commercial Copywriters: Persuasive Penmanship -- 6. Commercial Spokesmen: They Delivered the Goods -- Pt. II. Patronage of American Network Radio -- American Home Products -- American Tobacco Company -- Andrew Jergens Company -- Bristol-Myers Company -- Brown & Williamson Tobacco Company -- Campbell Soup Company -- Coca-Cola Company -- Colgate-Palmolive-Peet Company -- Ford Motor Company -- General Foods Corporation -- General Mills, Inc -- General Motors Company -- Kellogg Company -- Kraft Foods Company -- Lever Brothers Company -- Liggett & Myers Tobacco Company -- P. Lorillard, Inc -- Miles Laboratories, Inc -- Philip Morris Company -- Procter & Gamble Company -- Quaker Oats Company -- R. J. Reynolds Tobacco Company -- Standard Brands, Inc -- Sterling Drug, Inc -- App. A. 100 More Advertisers in Radio's Golden Age -- App. B. Variants That Impacted the Radio Commercial -- App. C. A Glossary of Advertising and Broadcasting Jargon -- Chapter Notes.
ISBN
  • 9780786433919 (illustrated case binding : alk. paper)
  • 0786433914 (illustrated case binding : alk. paper)
LCCN
2008014538
Owning Institutions
Columbia University Libraries