Research Catalog

Advertising exposure, loyalty, and brand purchase : a two stage model of choice

Title
Advertising exposure, loyalty, and brand purchase : a two stage model of choice / by Gerard J. Tellis.
Author
Tellis, Gerard J., 1950-
Publication
Cambridge, MA : Marketing Science Institute, 1987.

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Details

Additional Authors
Marketing Science Institute.
Description
29 pages : illustrations; 28 cm.
Series Statement
  • Report (Marketing Science Institute) ; no. 87-105
  • Working paper / Marketing Science Institute
Uniform Title
  • Report (Marketing Science Institute)
  • Report (Marketing Science Institute) ; no. 87-105.
Bibliography (note)
  • Bibliography: p. 25-28.
OCLC
  • 17554216
  • ocm17554216
Owning Institutions
Columbia University Libraries