Research Catalog

Title

Keep your donors : the guide to better communications & stronger relationships / Tom Ahern, Simone Joyaux.

Author

Ahern, Tom.

Publication

Hoboken, N.J. : John Wiley & Sons, [2008], ©2008.

Items in the Library & Off-site

Details

Additional Authors

Joyaux, Simone P.

Description

453 pages : illustrations; 26 cm.

Summary

"Keep Your Donors: The Guide to Better Communications and Stronger Relationships, written by fundraising experts Tom Ahern and Simone Joyaux, is a new, winning guide to making disappointing donor retention rates a thing of the past. For the first time in one book, nonprofit professionals will find an in-depth analysis of the two things that matter most to long-term fundraising success: relationship building at all levels of the organization and a thorough look at effective fundraising communications."--BOOK JACKET.

Series Statement

AFP fund development series

Uniform Title

AFP fund development series.

Subjects

• Customer relations
• Business communication
• Nonprofit organizations > Finance
• Fund raising

Bibliography (note)

• Includes bibliographical references and index.

Contents

Ch. 1. Beginning at the Beginning: The Context for Everything Else -- Intermezzo # 1: Why? -- Ch. 2. The Red Pants Factor: A Story about the Power of Questioning -- Intermezzo # 2: What Do All the Words Mean? -- Ch. 3. Key Components of Effective Organizations: Part of the Larger Context for This Work -- Ch. 4. What Relationships Are and Why We Have Them: The Art of Human Interaction -- Ch. 5. Five Rather Deadly Sins: Warnings about Relationships and Solicitation -- Intermezzo # 3: Direct Mail and Relationship Building -- Ch. 6. Eight Steps to Develop and Nurture Relationships: It's What I'm Buying that Counts -- Ch. 7. Identify the Predisposed: Finding New Prospects for Your Organization -- Ch. 8. Understanding the Fundamentals of Marketing and Communications: The Right Message to the Right Person at the Right Time -- Ch. 9. Emotions: The Decision Makers -- Ch. 10. Relationship Building: Details about Steps #3 and #5: Getting to Know You -- Ch. 11. Creating Your Relationship-Building Plan: Write It Down -- Ch. 12. Planning Donor Communications: Staying in Touch -- Ch. 13. Characteristics of Effective Communications: How the Sausage Gets Made -- Intermezzo # 4: What's the Role of a Fundraiser? -- Ch. 14. Are You Really Donor-Centered? Are Your Donors Truly Loyal? Why Building a Better Mousetrap Doesn't Work Unless Your Donors Are Mice -- Ch. 15. Telling a Story: Then What Happened? -- Ch. 16. Communications and Social Styles: Did You See What I Mean? -- Ch. 17. Conversation Nurtures Relationships: Asking Questions to Learn More -- Ch. 18. The Case for Support: Why Should Anyone Give You Money? -- Ch. 19. The Donor Newsletter: How You Cultivate (i.e., Retain) Donors -- Ch. 20. The Web Site Home Page: Click. Search. Do. Read? Not So Much -- Ch. 21. Tips for Writing: Think First. Write Later -- Ch. 22. Readability: Visual Aspects of Good Communications -- Ch. 23. Monitoring Progress and Measuring Results: How Effective Are Your Communications? -- Ch. 24. Monitoring Progress and Measuring Results: How Good Is Your Relationship-Building Program? -- Intermezzo # 5: You and Your Organization: Sprinting into the Future -- Ch. 25. Coda: Philanthropy's Moral Dilemma -- App. A. Joyaux's Concept of Enabling Functions, Skills, and Attitudes -- App. B. Basic Principles of Fund Development.

ISBN

• 9780470080399
• 0470080396

OCLC

• ocn166873248
• ocm166873248
• 166873248
• SCSB-9053120

Owning Institutions

Columbia University Libraries