Research Catalog
Appetite for change : how the counterculture took on the food industry
- Title
- Appetite for change : how the counterculture took on the food industry / Warren J. Belasco.
- Author
- Belasco, Warren James.
- Publication
- Ithaca : Cornell University Press, 2007.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9005 .B44 2007 | Off-site |
Details
- Description
- xi, 327 pages; 24 cm
- Summary
- "In this inquiry, originally published in 1989 and now updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960s, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [259]-313) and index.
- Contents
- Pt. 1. Rebellion : the making of a countercuisine -- 1. An edible dynamic -- 2. Radical consumerism -- 3. Radical therapy : the oppositional identity -- 4. Organic force : an alternative infrastructure -- Pt. 2. Processing ideology : the moral panic -- 5. The orthodox defense : the war of the metaphors -- 6. The mess in Washington -- 7. The press : shifting the center -- Pt. 3. Marketers : healthy profits -- 8. Opportunism in the marketplace -- 9. Straddling the contradictions -- 10. A healthy foods portfolio -- 11. Looking backward, and forward.
- ISBN
- 0801473292 (pbk. : alk. paper)
- 9780801473296 (pbk. : alk. paper)
- LCCN
- 2006029851
- 9780801473296
- OCLC
- OCM71288775
- 71288775
- SCSB-5927274
- Owning Institutions
- Columbia University Libraries