Research Catalog
From Altoids to Zima : the surprising stories behind 125 brand names
- Title
- From Altoids to Zima : the surprising stories behind 125 brand names / Evan Morris.
- Author
- Morris, Evan.
- Publication
- New York : Simon & Schuster, [2004], ©2004.
- Supplementary Content
- Publisher description
Available Online
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD69.B7 M667 2004 | Off-site |
Details
- Description
- 199 pages; 18 cm
- Summary
- "In From Altoids to Zima, Evan Morris reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories - food and drink, clothing, technology, toys, and assorted bright ideas, cars, and drugs and cosmetics - the story of each product is told, complete with sidebars that highlight, brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that, was rumored to be lethal)."--BOOK JACKET.
- Subject
- Note
- "A Fireside book."
- Bibliography (note)
- Includes bibliographical references (p. [198]-199).
- Contents
- Food and drink -- Clothing -- Technology, toys and assorted bright ideas -- Cars -- Drugs and cosmetics.
- ISBN
- 0743257979
- LCCN
- 2004052597
- OCLC
- 55948224
- ocm55948224
- SCSB-5239331
- Owning Institutions
- Columbia University Libraries