Effectiveness of a special promotional campaign for frozen concentrated orange juice
- Title
- Effectiveness of a special promotional campaign for frozen concentrated orange juice / [by Peter L. Henderson and Sidney E. Brown].
- Author
- Henderson, Peter Louis, 1918-
- Publication
- Washington, D.C. : U.S. Department of Agriculture, Agricultural Marketing Service, Market Development Research Division, 1961.
Details
- Additional Authors
- Brown, Sidney E. (Sidney Edward), 1930-
- Description
- 15 pages : illustrations; 26 cm.
- Series Statement
- Marketing research report ; no. 457
- Uniform Title
- Marketing research report ; no. 457.
- Subject
- Note
- Cover title.
- "March 1961."
- OCLC