Research Catalog
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals
- Title
- Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals / by John A. Quelch.
- Author
- Quelch, John A.
- Publication
- Cambridge, Mass. : Marketing Science Institute, 1978.
Items in the Library & Off-site
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1 Item
Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HF5415 .M31 no.78/109-78/110 | Off-site |
Details
- Description
- iv, 30 pages : illustrations; 28 cm.
- Series Statement
- Report (Marketing Science Institute) ; no. 78-109
- Uniform Title
- Report (Marketing Science Institute) ; no. 78-109.
- Subjects
- Note
- "Working paper"--Cover.
- On cover: Preliminary research report.
- Bibliography (note)
- Includes bibliographical references (p. 27-29).
- LCCN
- 81147743
- OCLC
- ocm04334737
- SCSB-5014267
- Owning Institutions
- Columbia University Libraries