Research Catalog

Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals

Title
Behavioral and attitudinal measures of the relative importance of product attributes : the case of cold breakfast cereals / by John A. Quelch.
Author
Quelch, John A.
Publication
Cambridge, Mass. : Marketing Science Institute, 1978.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HF5415 .M31 no.78/109-78/110Off-site

Details

Description
iv, 30 pages : illustrations; 28 cm.
Series Statement
Report (Marketing Science Institute) ; no. 78-109
Uniform Title
Report (Marketing Science Institute) ; no. 78-109.
Subjects
Note
  • "Working paper"--Cover.
  • On cover: Preliminary research report.
Bibliography (note)
  • Includes bibliographical references (p. 27-29).
LCCN
81147743
OCLC
  • ocm04334737
  • SCSB-5014267
Owning Institutions
Columbia University Libraries