Research Catalog

The Apple way : [ 12 management lessons from the world's most innovative computer maker]

Title
  1. The Apple way : [ 12 management lessons from the world's most innovative computer maker] / by Jeffrey L. Cruikshank.
Published by
  1. New York ; London : McGraw-Hill, 2006.
Author
  1. Cruikshank, Jeffrey L.

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Details

Description
  1. xviii, 206 pages; 24 cm
Alternative title
  1. Twelve management lessons from the world's most innovative company
Subject
  1. Success in business
  2. Industrial management
  3. Apple Computer, Inc
Contents
  1. 1. Marvels and margins -- 2. Find the future -- 3. Take their breath away -- 4. Guard the family jewels -- 5. Keep your friends (reasonably) close to you -- 6. Keep your promises -- 7. Build the cult -- 8. Get it out there -- 9. Keep your cool -- 10. Flog the bad guys -- 11. Fix your leaders -- 12. Fix your plan.
Owning institution
  1. Columbia University Libraries
Note
  1. Cover subtitle.
Bibliography (note)
  1. Includes bibliographical references and index.