Research Catalog
Beer school : bottling success at the Brooklyn Brewery
- Title
- Beer school : bottling success at the Brooklyn Brewery / Steve Hindy and Tom Potter.
- Author
- Hindy, Steve, 1949-
- Publication
- Hoboken, New Jersey : Wiley, [2005], ©2005.
Available Online
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Status | Format | Access | Call Number | Item Location |
---|---|---|---|---|
Text | Request in advance | HD9397.U54 B744 2005 | Off-site |
Details
- Additional Authors
- Potter, Tom, 1955-
- Description
- xv, 288 pages : illustrations; 23 cm
- Summary
- "In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--BOOK JACKET.
- Subjects
- Note
- Includes index.
- Contents
- Preface : Steve and Tom introduce the Brooklyn Brewery -- Ch. 1. Steve tells how choosing a partner is like a second marriage -- Ch. 2. Steve discusses the importance of building a solid team -- Ch. 3. Tom talks about creating the business plan : a money-raising tool and more -- Ch. 4. Tom asks, "what's the true mission of the business?" -- Ch. 5. Steve discusses the keys to successfully motivating employees -- Ch. 6. Tom tells the story of their dot-com revolution : fishing for finance and failing -- Ch. 7. Steve talks about building a Brewery in Brooklyn -- Ch. 8. Steve discusses publicity : the press wants you! -- Ch. 9. Steve reveals how the revolution kills its leaders first -- Ch. 10. Tom talks about cashing out and reinventing the business, again -- Ch. 11. Tom wants to know if you have what it takes.
- ISBN
- 0471735124 (cloth)
- LCCN
- 2005012268
- OCLC
- 60028961
- ocm60028961
- SCSB-8865520
- Owning Institutions
- Columbia University Libraries