Research Catalog

Title

Strategic planning for small business made easy / Fred L. Fry, Charles R. Stoner, [and] Laurence G. Weinzimmer.

Author

Fry, Fred L.

Publication

[Irvine, Calif.] : Entrepreneur Press, [2005], ©2005.

Items in the Library & Off-site

Details

Additional Authors

• Stoner, Charles R.
• Weinzimmer, Laurence G.

Description

x, 182 pages; 24 cm.

Summary

"In Strategic Planning for Small Business Made Easy, the newest title in Entrepreneur's Made Easy Series, three award-winning authors lay out the critical planning essentials that lead to titanic success. With relevant real-life examples to illustrate the process and specific strategies you can use, you can immediately begin to develop your strategic plan and see your business grow beyond your expectations."--BOOK JACKET.

Series Statement

Entrepreneur made easy series

Uniform Title

Entrepreneur made easy series.

Subjects

• Business planning
• Strategic planning

Bibliography (note)

• Includes bibliographical references and index.

Contents

1. From ordinary to extraordinary -- 2. The road to success -- 3. The plan to plan : let's begin -- 4. Defining the future -- 5. Digging for gold : where to look for opportunity information -- 6. The six forces of opportunity -- 7. The playing field : assessing the market -- 8. Taking a hard look at yourself -- 9. Running the numbers -- 10. Can you get there from here? -- 11. Yesss!! : we're better than they are! -- 12. Growth strategies that work -- 13. Setting the 'right' goals to make things happen -- 14. Championing change -- 15. Get it in writing.

ISBN

193253136X (pbk.)

OCLC

• ocm59132678
• SCSB-5190167

Owning Institutions

Columbia University Libraries