Research Catalog

The new law of demand and supply : the revolutionary new demand strategy for faster growth and higher profits

Title
The new law of demand and supply : the revolutionary new demand strategy for faster growth and higher profits / Rick Kash.
Author
Kash, Rick.
Publication
New York : Currency/Doubleday, 2002.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HB801 .K355 2002Off-site

Details

Description
xiv, 255 pages : illustrations; 25 cm
Summary
  • "For more than two hundred years companies have based their approach to business on supply-side economics, concentrating on creating products and services and then attempting, through marketing, publicity, distribution, and promotion to stimulate a demand for them. While most companies factor in customer feedback, focus groups, and broad-based market research, their basic approach has remained the same. And it is a mistake.".
  • "In The New Law of Demand and Supply, Cambridge Group CEO Rick Kash argues that in order to succeed in today's market, companies must reverse their approach. For a host of reasons, the market, Kash argues, has fundamentally and permanently changed. As a result, companies must first determine what current and emerging demand exists, and only then create products and services to meet that demand.
  • Kash explains how today's most successful companies, from McDonald's to IBM, from EMC to Pepsi-Cola, have thrived thanks to their commitment to Demand Strategy, while businesses that remain locked in a supply-side mentality are doomed to failure."--BOOK JACKET.
Subject
Bibliography (note)
  • Includes bibliographical references (p. [234]-245) and index.
Contents
1. Why Demand Strategy? Why Now? -- 2. Demand Strategy: How to Outperform the Competition and Create an Enterprise That Endures -- 3. Sears Credit Wins on Demand -- 4. The First Principle: Analyze the Demand Forces and Industry Factors That Have an Impact on Your Business -- 5. The Second Principle: Select Your Most Profitable Demand Segments -- 6. The Third Principle: Build Enduring Value Propositions Through Differentiation -- 7. The Fourth Principle: Identify the Strategies and Business Systems Needed to Meet Demand -- 8. The Fifth and Sixth Principles: Allocate Your Resources and Execute Your Demand Strategy -- 9. Gatorade Wins on Demand -- 10. Countrywide Credit Industries -- 11. EMC's Demand Proposition.
ISBN
0385504322
LCCN
2001058288
OCLC
  • ocm48559097
  • SCSB-4308959
Owning Institutions
Columbia University Libraries