Research Catalog

Title

Conducting a successful annual giving program : a comprehensive guide and resource / Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig.

Author

Dove, Kent E., 1945-

Publication

San Francisco : Jossey-Bass, [2001], ©2001.

Items in the Library & Off-site

Details

Additional Authors

• Lindauer, Jeffrey A., 1963-
• Madvig, Carolyn P., 1970-

Description

xviii, 491 pages : illustrations; 24 cm

Subject

• Fund raising
• Nonprofit organizations > Finance
• Charities > Finance

Bibliography (note)

• Includes bibliographical references (p. 485-486) and index.

Contents

• Pt. 1. Planning and Implementing Your Annual Giving Program -- Introduction: Defining the Annual Campaign. 1. Developing an Annual Giving Plan. 2. Segmenting Appeals. 3. Testing and Statistical Analysis. 4. Implementing a Direct Mail Campaign. 5. Sponsoring Special Events. 6. Telemarketing Your Cause. 7. Soliciting Funds in Person. 8. Key Program Roles and Responsibilities. 9. Working with Volunteers. 10. Promotions, Communications, and Marketing. 11. Gift Administration and Donor Appreciation. 12. Closing the Campaign and Moving Forward -- Pt. 2. The Annual Fund Resource Guide. 1. Stanford Law School Direct Appeal Program. 2. Annual Fund Solicitation Calendar. 3. Web Site Examples. 4. Annual Fund-Capital Campaign Combined Strategic Goals and Calendar. 5. Corporate Campaign Plan. 6. Corporate Matching Gift Companies. 7. Corporate Matching Gift Guidelines and Application Form. 8. Membership Program with Benefits. 9. University Annual Fund Analysis.
• 10. Annual Fund Survey. 11. Direct Mail Solicitation Package. 12. Gala Event Invitation and Program. 13. Sales and Raffle Event Promotion. 14. "A-Thon" Event Packages. 15. "A-Thon" Team Captain's Kit and Supplies. 16. Entertainment and Show Publicity Pieces. 17. Outing Registration Letter and Materials. 18. Special Events Planning Checklists. 19. Sample Telemarketing Script for Lapsed Donors. 20. Telemarketing Objection Packet. 21. Code of Ethics Samples. 22. Fundraising Guidebook. 23. Case Statement Examples. 24. Newsletter Sample. 25. Gift Receipt Templates. 26. Gift Agreement Template. 27. Post-Campaign Assessment Report. 28. Final Report.

ISBN

078795649X

LCCN

00013120

OCLC

• 45638913
• ocm45638913
• SCSB-13571053

Owning Institutions

Columbia University Libraries