Research Catalog

EVEolution : the eight truths of marketing to women

Title
EVEolution : the eight truths of marketing to women / Faith Popcorn and Lys Marigold.
Author
Popcorn, Faith.
Publication
New York : Hyperion, [2000], ©2000.

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TextRequest in advance HF5415.33.U6 P66 2000Off-site

Details

Description
xxv, 272 pages : illustrations; 25 cm
Summary
"Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--BOOK JACKET.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [247]-250) and index.
ISBN
0786865237
LCCN
00020983
OCLC
  • ocm43318310
  • SCSB-3866700
Owning Institutions
Columbia University Libraries