Research Catalog

"Your friendly neighbor" : the story of Georgia's Coca-Cola bottling families

Title
"Your friendly neighbor" : the story of Georgia's Coca-Cola bottling families / by Mike Cheatham, in association with the Atlanta History Center.
Author
Cheatham, Mike.
Publication
Macon, Ga. : Mercer University Press, [1999], ©1999.

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StatusFormatAccessCall NumberItem Location
TextRequest in advance HD9349.S634 C627 1999Off-site

Details

Additional Authors
Atlanta History Center.
Description
187 pages, 24 unnumbered pages of plates : illustrations; 23 cm
Summary
"In celebration of the 100th anniversary of the first Coca-Cola bottling plant in Chattanooga, Tennessee, former Coca-Cola ad man Mike Cheatham has compiled a fond look back at the Georgia bottlers and the impact they made on their communities, then and now."--BOOK JACKET.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 167-174) and index.
Contents
1. A Century of Leaders -- Sidebar: Sports Go Better with Coke -- 2. The Chattanooga Bottlers -- Sidebar: The Familiar Green Bottle -- 3. The Montgomery Family of Atlanta -- Sidebar: Forward Atlanta -- 4. The Barron Family of Rome -- Sidebar: Brought to You by Coca-Cola -- Sidebar: One-Calorie Tab -- 5. The Roberts Family of Columbus -- Sidebar: Building a Better Farm -- 6. The Sams Family of Athens -- Sidebar: From Agriculture to Industry -- Sidebar: Budwine -- 7. The Haley Family of Albany -- 8. The Cobb Family of LaGrange and West Point -- 9. E. Delony Sledge: Boosting the Bottlers' Sales through Advertising -- 10. Great Leaders, Great Foundations, Great Communities -- Sidebar: A Shining, Golden Opportunity.
ISBN
086554686X (alk. paper)
LCCN
99036854
OCLC
ocm41834857
Owning Institutions
Columbia University Libraries