Research Catalog

Everybody eats : supermarket consumers in the 1990s

Everybody eats : supermarket consumers in the 1990s / Marcia Mogelonsky.
Mogelonsky, Marcia K.
Ithaca, NY : American Demographics Books, 1995.

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TextRequest in advance HF5415.127 .M588 1995gOff-site


229 pages : illustrations; 24 cm
  • This is the First Book to focus exclusively on supermarket shoppers and the factors that influence their food purchasing decisions. It divides shoppers into four age segments: mature consumers, baby boomers, baby busters, and hidden influencers (young children and teenagers). It further divides consumers in terms of region, race and ethnicity, and economic groups.
  • You'll learn about heavy economizers (shoppers who use five or more money-saving strategies), how different groups of consumers respond to new products, and how you can help consumers manage the sea of product information they face every time they enter the supermarket. With a consistent measure of spending on milk, bread, toilet paper and tissues, ground beef, poultry, fresh fruit, fresh vegetables, potato chips and snacks, the author compares the shopping baskets of each of these consumer groups.
  • She also reports the proportion of income that each consumer group spends in the grocery store.
Bibliography (note)
  • Includes bibliographical references (p. [209]-220) and index.
Sect. 1. Age, Lifestage, and Generations. Ch. 1. Targeting the Food Shopper: the 1990s and beyond. Ch. 2. The Mature Market: growing stronger every day. Ch. 3. Middle-aged Shoppers: money, family, and pandemonium. Ch. 4. Young Adults: new customers/new foods. Ch. 5. Kids and Teens: the hidden influencers -- Sect. 2. Ethnicity, Regionality, and Locality. Ch. 6. Minority Markets and Supermarkets. Ch. 7. Regional Trends. Appendix: But How Do You Know What's Happening at Your Local Supermarket?
  • 0936889314 (hbk.)
  • 0936889322 (pbk.)
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