Research Catalog
New and improved : the story of mass marketing in America
- Title
- New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author].
- Author
- Tedlow, Richard S.
- Publication
- Boston, Mass : Harvard Business School Press, [1996], ©1996.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.1 .T44 1996 | Off-site |
Details
- Description
- xxx, 483 pages : illustrations; 24 cm
- Subjects
- Note
- Previously published: New York : Basic Books, 1990.
- Bibliography (note)
- Includes bibliographical references (p. [443]-468) and index.
- Contents
- 1. The All-Consuming Century: The Making of the American Emporium -- 2. The Great Cola Wars: Coke vs. Pepsi -- 3. Putting America on Wheels: Ford vs. General Motors -- 4. Stocking America's Pantries: The Rise and Fall of A&P -- 5. Bringing the Mass Market Home: Sears, Montgomery Ward, and Their Newer Rivals -- 6. Secrets of Success: Modern Marketing in Historical Perspective -- Appendix A: A Comparison of Chain and Independent Grocery Operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the President of Kroger, 1930.
- ISBN
- 0875846726 (alk. paper)
- LCCN
- 95042640
- OCLC
- ocm33403848
- Owning Institutions
- Columbia University Libraries