New and improved : the story of mass marketing in America

Title
New and improved : the story of mass marketing in America / Richard S. Tedlow ; [with a new introduction by the author].
Author
Tedlow, Richard S.
Publication
Boston, Mass : Harvard Business School Press, [1996], ©1996.

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TextRequest in advanceRequestHF5415.1 .T44 1996Offsite

Details

Description
xxx, 483 pages : illustrations; 24 cm
Subjects
Note
  • Previously published: New York : Basic Books, 1990.
Bibliography (note)
  • Includes bibliographical references (p. [443]-468) and index.
Contents
1. The All-Consuming Century: The Making of the American Emporium -- 2. The Great Cola Wars: Coke vs. Pepsi -- 3. Putting America on Wheels: Ford vs. General Motors -- 4. Stocking America's Pantries: The Rise and Fall of A&P -- 5. Bringing the Mass Market Home: Sears, Montgomery Ward, and Their Newer Rivals -- 6. Secrets of Success: Modern Marketing in Historical Perspective -- Appendix A: A Comparison of Chain and Independent Grocery Operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the President of Kroger, 1930.
ISBN
0875846726 (alk. paper)
LCCN
95042640
OCLC
ocm33403848
Owning Institutions
Columbia University Libraries