Research Catalog

New product success stories : lessons from leading innovators

New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.
New York : John Wiley, [1995], ©1995.

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TextRequest in advanceRequestHF5415 .N3917 1995Offsite


Additional Authors
Thomas, Robert J., 1944-
x, 342 pages; 25 cm.
Series Statement
New directions in business
Uniform Title
New directions in business.
Bibliography (note)
  • Includes bibliographical references (p. 319-333) and index.
  • 1. Learning from New Product Success -- 2. Aligning Strategic Opportunities. Starbucks Coffee Company / Leila M. Byczkowski and Kathleen S. McCarthy. Calyx & Corolla / Elisabeth A. Watson and Jennifer Zydney. Philips Electronics: The Compact Disc / Corain E. M. McGinn and Kristina Nordsten -- 3. Capitalizing on the Business Environment. Cellular One / Taylor T. Simmons and Duk-Ki Yu. Ault Foods Limited: Sealtest Parlour 1% / Soumitra Mukherjee and David Sanchez-Garcia. Paragliders / Jonathan W. Kohn and Gregory Schooley -- 4. Pursuing Market Acceptance. Slim-Fast Foods Company / Jennifer Sagawa and Fredrica Smithline. The Body Shop International / S. Luke Hodges and Diane E. Knaut. France Telecom: Minitel / Thomas K. Billington and Christian Riis-Hansen -- 5. Motivating the Organization. Gannett Company Inc.: USA Today / Phillip Ostwalt and Mitchell J. Peyser. Ford Motor Company: The Taurus / Mary E. Griffith and John W. Judge.
  • Canon Inc.: Personal Copiers / Subhash Agrawal and Toshiyuki Ikuma -- 6. Creating New Product Ideas. Sunfish/Laser, Inc.: The Laser / Georgia Feldmann and Morris H. Hadley. Racing Strollers Inc.: Baby Jogger / Kathryn J. Cancro and Jeffrey O. Teach. Broderbund Software, Inc.: Where in the World is Carmen Sandiego? / Brian J. Giblin and Michael R. Levy -- 7. Designing New Products from Concepts. MCI Communications Corporation: Friends and Family / Jennifer L. Givens and James Kyle Lynch. Marriott International Inc.: Courtyard by Marriott / Thomas A. Rogers and Bradley Tirpak. Lever Brothers Company: Lever 2000 / Hidehisa Aoki and Mahan T. Tavakoli -- 8. Refining the New Product. Kimberly-Clark Corporation: Huggies Pull-Ups / Susan L. Aiken and Amy S. Nichols. Glaxo Holdings PLC: Zantac / Andrew P. Corsig, Thomas P. Soloway and Richard M. Stanaro. The Gillette Company: Sensor / Webster K. Fletcher and Katherine D. LaVelle -- 9. Tracking the New Product.
  • Fuji Photo Film Company, Ltd.: QuickSnap / Wendy E. Hyer and Katherine A. Stocker. MTV Networks: MTV / David J. Benjack and J. Michael MacKeen. Snapple Beverage Corporation: Snapple Iced Tea / Christopher Melly and Michele A. Munn -- 10. Lessons from the New Product Success Stories.
047101320X (acid-free paper) :
  • 30777017
  • ocm30777017
Owning Institutions
Columbia University Libraries