Research Catalog

Details

Additional authors

1. Seeger, Matthew W. (Matthew Wayne), 1957-

Description

1. 335 pages : illustrations; 24 cm

Summary

1. While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca.
2. To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to shareholders and Chrysler employees and dealers. The second section, which demonstrates Iacocca's particular skills in dealing with crises, arguing for changes, and being a corporate advocate, includes speeches to American audiences about general business concerns and speeches before international audiences.
3. The book concludes with speeches delivered on special occasions, such as commencements and the celebration of the Statue of Liberty, when Iacocca donned the role of celebrity and statesman.
4. The commentaries preceding each chapter illustrate how Iacocca used his extraordinary skills as an orator to motivate workers, market products, respond to criticism, and promote important economic, social, and political issues. The analyses spotlight the unique and powerful image Iacocca created as he oversaw the most dramatic corporate turnaround in American history.

Alternative title

1. I got to tell you.

Subject

1. Industrial management > United States
2. Iacocca, Lee A
3. Automobile industry and trade > United States > Management

Contents

1. Foreword / Lee Iacocca -- Lee Iacocca as Business Statesman / Matthew W. Seeger -- 1. Lee Iacocca as Internal Issues Manager in Speeches to Employees and Dealers / Carl Botan. Remarks at the Chrysler-Plymouth and Dodge Dealer Announcement Shows, August 20 and 22, 1984. Videotaped Message to AMC Dealers, July 24, 1987. Remarks at the Corporate Communicators Conference, November 1, 1988. Remarks at a Senior Management Meeting, November 18, 1992 -- 2. Speeches of Challenge and Celebration: Lee Iacocca's 1980 and 1992 Shareholder Addresses / Gaut Ragsdale. Remarks at the Annual Shareholders Meeting, May 13, 1980. Remarks at the Annual Shareholders Meeting, May 14, 1992 -- 3. Speaking in Defense of Chrysler: Lee Iacocca's Crisis Communication / Timothy L. Sellnow. Remarks at a Press Conference Concerning Odometers, July 1, 1987. Remarks at a Press Conference Concerning the Kenosha Plant Closing, February 16, 1988.
2. 4. Lee Iacocca as Debater and Storyteller: Speeches Concerning the Problems and Future of the Automobile Industry / Jack Kay. Remarks at the National Press Club, July 13, 1983. Remarks to the American Society of Newspaper Editors, April 10, 1986. Remarks to the German Motor Press Club, September 8, 1987. Remarks to Chinese Business Leaders, October 15, 1988 -- 5. The Japanese Trade Imbalance: Lee Iacocca and Corporate Advocacy / Judith Hoover. Remarks to the American Chamber of Commerce in Japan, April 17, 1985. Remarks to the Congressional Delegation, April 25, 1991. Remarks at the Detroit Economic Club, January 10, 1992 -- 6. Information, Motivation, and Audience Adaptation in Addressing General Business Problems / Jerry Tarver. Remarks at the Poor Richard Club, January 17, 1985. Remarks at the National Governors Association Conference, July 25, 1987. Remarks at the American Bar Association National Convention, August 10, 1987. Remarks at the U.S. Naval War College, April 8, 1992.
3. 7. Lee Iacocca's Commencement Addresses / Ronald L. Lee. Remarks at the University of Southern California, May 8, 1987.

Bibliography (note)

1. Includes bibliographical references and index.