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Ben & Jerry's, the inside scoop : how two real guys built a business with social conscience and a sense of humor

Title: Ben & Jerry's, the inside scoop : how two real guys built a business with social conscience and a sense of humor / Fred "Chico" Lager.
Author: Lager, Fred.
Publication: New York : Crown Publishers, [1994], ©1994.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HD9281.U53 V558 1994	Off-site

Description

xiv, 242 pages, 16 unnumbered pages of plates : illustrations, maps; 25 cm

Summary

In 1978, with a total investment of $12,000, Ben Cohen and Jerry Greenfield opened a homemade ice cream parlor in an abandoned gas station in Burlington, Vermont, and set out to serve the best ice cream they could make. Less than fifteen years later, Ben & Jerry's has grown into a national phenomenon, with annual sales of over $100 million.
But Ben & Jerry's wasn't just another success story, it was a whole new kind of company. First, the founders believed that work should be rewarding in itself. Their unofficial motto was, "If it's not fun, why do it?" Second, they believed that business should give something back to the community that supports it.
They started by giving away free ice cream and sponsoring local festivals, but as the company grew, their efforts became more ambitious, and Ben & Jerry's was soon recognized as one of the most progressive, socially active corporations in America.
Chico Lager, former CEO of Ben & Jerry's, has truly given the inside scoop on the company's remarkable history. Filled with funny and surprising anecdotes of Ben and Jerry's offbeat schemes and the obstacles they faced in putting their business philosophy into practice, this is one of the most inspiring - and certainly one of the most entertaining - business books of our time.

Alternative Title

Ben and Jerry's, the inside scoop.

Subjects

Note

ISBN

0517597160 (recycled paper) :

LCCN

93039176

OCLC

Owning Institutions

Columbia University Libraries