Title

For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast.

Author

Pendergrast, Mark.

Publication

New York : Scribner's ; Toronto : Macmillan Canada ; New York : Maxwell Macmillan, [1993], ©1993.

Items in the Library & Offsite

Details

Description

xvii, 556 pages, 24 unnumbered pages of plates : illustrations; 25 cm

Subjects

• Coca-Cola Company History
• Soft drink industry > United States > History

Bibliography (note)

• Includes bibliographical references (p. 525-536) and index.

Contents

• Foreword / E. J. Kahn, Jr. -- Prologue: A Parable (January 1, 1985) -- Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract -- Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War -- Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles -- Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber -- Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line.
• 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? -- Epilogue: The Nineties Erupt (1990-1992) -- Appendix: The Sacred Formula.

ISBN

0684193477

LCCN

92030317

OCLC

• 26502804
• ocm26502804

Owning Institutions

Columbia University Libraries