Research Catalog

For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it

Title
For God, country and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / Mark Pendergrast.
Author
Pendergrast, Mark.
Publication
New York : Scribner's ; Toronto : Macmillan Canada ; New York : Maxwell Macmillan, [1993], ©1993.

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FormatAccessStatusCall NumberLocation
TextRequest in advanceRequestHD9349.S634 C674 1993Offsite

Details

Description
xvii, 556 pages, 24 unnumbered pages of plates : illustrations; 25 cm
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 525-536) and index.
Contents
  • Foreword / E. J. Kahn, Jr. -- Prologue: A Parable (January 1, 1985) -- Pt. I. In the Beginning (1886-1899). 1. Time Capsule: The Golden Age of Quackery. 2. What Sigmund Freud, Pope Leo, and John Pemberton Had in Common. 3. The Tangled Chain of Title. 4. Asa Candler: His Triumphs and Headaches. 5. Bottle It: The World's Stupidest, Smartest Contract -- Pt. II. Heretics and True Believers (1900-1922). 6. Success Under Siege. 7. Dr. Wiley Weighs In. 8. The Sinister Syndicate. 9. Coca-Cola's Civil War -- Pt. III. The Golden Age (1923-1949). 10. Robert W. Woodruff: The Boss Takes the Helm. 11. A Euphoric Depression and Pepsi's Push. 12. The $4,000 Bottle: Coca-Cola Goes to War. 13. Coca-Cola Uber Alles -- Pt. IV. Trouble in the Promised Land (1950-1979). 14. Coca-Colonization and the Communists. 15. Breaking the Commandments. 16. Paul Austin's Turbulent Sixties. 17. Big Red's Uneasy Slumber -- Pt. V. The Corporate Era (1980-1989). 18. Roberto Goizueta's Bottom Line.
  • 19. The Marketing Blunder of the Century. 20. Global Fizz. 21. World Without End? -- Epilogue: The Nineties Erupt (1990-1992) -- Appendix: The Sacred Formula.
ISBN
0684193477
LCCN
92030317
OCLC
  • 26502804
  • ocm26502804
Owning Institutions
Columbia University Libraries