Research Catalog
Soda politics : taking on big soda (and winning)
- Title
- Soda politics : taking on big soda (and winning) / Marion Nestle.
- Author
- Nestle, Marion
- Publication
- Oxford [U.K.] : Oxford University Press, [2015]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | TP630 .N47 2015 | Off-site |
Details
- Description
- xii, 508 pages : illustrations; 25 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (pages 429-483) and index.
- Contents
- What is soda? Why advocacy is needed -- Sodas and health -- The soda industry and how it works -- Targeting children -- Targeting minorities and the poor -- "Softball" marketing tactics: recruiting allies, co-opting critics -- More "softball" tactics: mitigating environmental damage -- "Hardball" tactics: defending turf, attacking critics -- Advocacy: soda caps, taxes, and more.
- ISBN
- 9780190263430 (hardback : alk. paper)
- 0190263431 (hardback : alk. paper)
- LCCN
- 2015018561
- 99964890054
- OCLC
- ocn907657597
- 907657597
- SCSB-9405099
- Owning Institutions
- Columbia University Libraries