Research Catalog
Advertising : what everyone needs to know
- Title
- Advertising : what everyone needs to know / Mara Einstein.
- Author
- Einstein, Mara
- Publication
- New York : Oxford University Press, [2017]
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Stavros Niarchos Foundation Library to submit a request in person. | Text | No restrictions | *R-SIBL HF5821 .E395 | Stavros Niarchos Foundation Library - Yoseloff Business Center - Research Reference |
Details
- Description
- xiii, 229 pages; 22 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- From advertising to marketing -- The business of advertising -- Consumer behavior -- Creative -- Advertising and society -- Media: advertising's everywhere -- Advertising in the digital age.
- Call Number
- HF5821
- ISBN
- 9780190625894
- 0190625899
- LCCN
- 2016038612
- OCLC
- 2016038612
- Author
- Einstein, Mara, author.
- Title
- Advertising : what everyone needs to know / Mara Einstein.
- Publisher
- New York : Oxford University Press, [2017]
- Type of Content
- text
- Type of Medium
- unmediated
- Type of Carrier
- volume
- Bibliography
- Includes bibliographical references and index.
- Other Form:
- Online version: Einstein, Mara, author. Advertising New York, NY : Oxford University Press, [2017] 9780190625900 (DLC) 2016051488
- Research Call Number
- *R-SIBL HF5821 .E395