Research Catalog
The Coke machine : the dirty truth behind the world's favorite soft drink
- Title
- The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
- Author
- Blanding, Michael.
- Publication
- New York : Avery, c2010.
- Supplementary Content
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| Format | Access | Status | Call Number | Location |
|---|---|---|---|---|
| Text | Use in library | Request | JBE 12-274 | Schwarzman Building M2 - General Research Room 315 |
Details
- Description
- 375 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. [295]-367) and index.
- Contents
- A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in India -- The case against "killer Coke."
- Call Number
- JBE 12-274
- ISBN
- 9781583334065 (pbk.)
- 1583334068 (pbk.)
- 9781583334355 (pbk)
- 1583334351 (pbk)
- LCCN
- 2010017095
- OCLC
- 535490831
- Author
- Blanding, Michael.
- Title
- The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
- Imprint
- New York : Avery, c2010.
- Bibliography
- Includes bibliographical references (p. [295]-367) and index.
- Summary
- An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.
- Connect to:
- Research Call Number
- JBE 12-274