Research Catalog

The Coke machine : the dirty truth behind the world's favorite soft drink

Title
The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
Author
Blanding, Michael.
Publication
New York : Avery, c2010.
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TextUse in libraryRequestJBE 12-274Schwarzman Building M2 - General Research Room 315

Details

Description
375 p.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [295]-367) and index.
Contents
A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie -- "!Toma lo bueno!" -- "Syrup in the veins" -- The full force of the law -- All the water in India -- The case against "killer Coke."
Call Number
JBE 12-274
ISBN
  • 9781583334065 (pbk.)
  • 1583334068 (pbk.)
  • 9781583334355 (pbk)
  • 1583334351 (pbk)
LCCN
2010017095
OCLC
535490831
Author
Blanding, Michael.
Title
The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
Imprint
New York : Avery, c2010.
Bibliography
Includes bibliographical references (p. [295]-367) and index.
Summary
An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.
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Research Call Number
JBE 12-274
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