Research Catalog

Details

Additional authors

1. Coyne, Nancy
2. Lindstrom, Pia
3. Corwin, Betty L.
4. American Theatre Wing, producer
5. New York Public Library for the Performing Arts. Billy Rose Theatre Division. Theatre on Film and Tape Archive
6. American Theatre Wing, donor

Description

1. 1 videocassette (VHS) (59 min.) : sound, color; 1/2 in.

Summary

1. Nancy Coyne, CEO of the Serino Coyne advertising agency, discusses her work with interviewer Pia Lindstrom. Since 1977 Serino Coyne has specialized in the promotion of live entertainment, especially Broadway shows. Coyne tells how she became involved in this line of work, and how she operates. She discusses how she decides what forms of media might be best for a particular show, how graphic images are developed to represent a production, the differences between a press agent and an advertising agent, and related matters.

Series statement

1. American Theatre Wing's Guide to Careers in the Theatre

Alternative title

1. Interview with Nancy Coyne

Subject

1. Advertising > Theater > United States > 20th century
2. Advertising executives > Interviews
3. Theater > New York (State) > New York
4. Advertising media planning > New York (State) > New York
5. Advertising > Theater > United States > 21st century
6. Coyne, Nancy > Interviews
7. Serino Coyne, Inc
8. Interviews
9. Musical theater > New York (State) > New York

Genre/Form

1. Interviews.

Call number

1. NCOX 1829

Access (note)

1. Restricted to qualified researchers.

Credits (note)

1. No production credits on tape.

Performer (note)

1. Interviewed by Pia Lindstrom.

Event (note)

1. Videotaped in the CUNY-TV studios, New York, N.Y., April 5, 2002.

Linking entry (note)

1. Forms part of the Theatre on Film and Tape Archive, Billy Rose Theatre Division.

Title

1. The American Theatre Wing's Guide to Careers in the Theatre. The advertising agency (Nancy Coyne) [videorecording] / [Produced by] The American Theatre Wing and The New York Public Library for the Performing Arts ; executive producer, Betty L. Corwin.

Imprint

1. New York, c2001.

Series

1. American Theatre Wing's Guide to Careers in the Theatre

Access

1. Restricted to qualified researchers.

Credits

1. No production credits on tape.

Cast

1. Interviewed by Pia Lindstrom.

Event

1. Videotaped in the CUNY-TV studios, New York, N.Y., April 5, 2002.

Local note

1. Gift of the American Theatre Wing.

Linking entry

1. Forms part of the Theatre on Film and Tape Archive, Billy Rose Theatre Division.

Connect to:

1. Request Access to Theatre on Film and Tape Archive Special Collections material

Added author

1. Coyne, Nancy, interviewee.
2. Lindstrom, Pia, interviewer.
3. Corwin, Betty L., producer.
4. American Theatre Wing, producer.
5. New York Public Library for the Performing Arts. Billy Rose Theatre Division. Theatre on Film and Tape Archive.
6. American Theatre Wing, donor.

Research call number

1. NCOX 1829