Research Catalog

Soda goes pop : Pepsi-Cola advertising and popular music

Title
Soda goes pop : Pepsi-Cola advertising and popular music / Joanna K. Love.
Author
Love, Joanna K.,
Publication
  • Ann Arbor : University of Michigan Press, 2019.
  • ©2019

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TextUse in libraryRequestJNE 19-144Performing Arts Research Collections - Music

Details

Additional Authors
American Music Collection.
Description
x, 319 pages : illustrations; 23 cm.
Series Statement
Tracking pop
Uniform Title
Tracking pop.
Subjects
Genre/Form
  • Criticism, interpretation, etc.
  • History.
Bibliography (note)
  • Includes bibliographical references (pages 279-301) and index.
Contents
Part I : Early pop jingles and Pepsi's shift to youth marketing. Introduction : Hitting the spot and spotting the hits ; The Pepsi generation "now and then" : (re)composing the Cola Wars -- Part II : Pop songs, celebrity spectacle, and the MTV Generation. Big soda and celebrity pop : Pepsi meets Michael Jackson ; The choice of neoliberal generation : Pepsi models the perfect consumer ; Chasing "bad" : pop fantasies and teleological fiction ; A "wish" and a "prayer" : Pepsi faces the limits of redaction -- Part III : Millennial music marketing : redact, reuse, recycle. Humorous hits, nostalgic notes, and retro refrain in the 1990s ; Pepsi coda : Twenty-first-century "pop" and the branded future.
Call Number
JNE 19-144
ISBN
  • 9780472074020
  • 0472074024
  • 9780472054022
  • 0472054023
LCCN
2019007780
Author
Love, Joanna K., author.
Title
Soda goes pop : Pepsi-Cola advertising and popular music / Joanna K. Love.
Publisher
Ann Arbor : University of Michigan Press, 2019.
Copyright Date
©2019
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Series
Tracking pop
Tracking pop.
Bibliography
Includes bibliographical references (pages 279-301) and index.
Summary
This book examines the mediating role that Pepsi's commercials have played in forging lasting relationships between the American music and advertising industries from its 1939 "Nickel, Nickel" jingle to its pair of 2011-2012 X Factor commercials. It historicizes and analyzes widely disseminated Pepsi commercials for its signature and diet colas, focusing largely on well-known television spots and charting their evolution from featuring stand-alone, broadcast jingles to celebrities singing the latest pop songs and styles in its campaigns. This book integrates close musical analysis with interdisciplinary scholarship on advertising and American popular culture to examine the process of redaction -- the practice marketers have used to select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. It argues that it was advertising's ability to get inside musical texts that eventually allowed corporate brands to play key roles in popular music's dissemination and production. This book investigates how Pepsi-Cola marketing has historically appropriated meanings from hit songs and celebrity musical endorsers, what new meanings its well-known spots attempted to emit, and why these commercials shaped future relationships between the American music business, the advertising industry, and corporate brands.
Added Author
American Music Collection.
Other Form:
Online version: Love, Joanna K. author. Soda goes pop Ann Arbor : University of Michigan Press, 2019 9780472124329 (DLC) 2019013242
Research Call Number
JNE 19-144
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