Research Catalog

Heineken in Africa : a multinational unleashed

Title
Heineken in Africa : a multinational unleashed / Olivier van Beemen.
Author
Beemen, Olivier van, 1979-
Publication
London : Hurst & Company, 2019.

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FormatAccessStatusCall NumberLocation
TextUse in libraryRequestSc D 19-269Schomburg Center - Research & Reference

Details

Description
xvi, 307 pages : color illustrations; 25 cm
Uniform Title
Heineken in Afrika. English
Alternative Title
Heineken in Afrika.
Subjects
Bibliography (note)
  • Includes bibliographical references and index.
Language (note)
  • Translated from the Dutch.
Contents
Ethiopia: Turbulent beer paradise -- History: The conquest of Africa -- Nigeria: Integration, in every possible way -- Sales and marketing: African beer wars -- Sierra Leone: The mysterious godfather -- Impact: Artistic arithmetic -- South Africa: The fight for power in the townships -- Corporate social responsibility: Alcohol and charity -- Burundi: Dictators come and go, Heineken stays -- Working for Heineken: Those women were raped -- Congo: If you can make it there, you can make it anywhere -- Conflict zones: War, tyranny and business ethics -- Rwanda: Brewing beer for mass killers -- What about Heineken? Responses and strategy -- Mozambique: Tax breaks for propaganda -- Postscript: An island of perfection in a sea of misery -- Epilogue: The boss and the promotion girl.
Call Number
Sc D 19-269
ISBN
  • 9781849049023
  • 1849049025
Author
Beemen, Olivier van, 1979- author.
Title
Heineken in Africa : a multinational unleashed / Olivier van Beemen.
Publisher
London : Hurst & Company, 2019.
Type of Content
text
Type of Medium
unmediated
Type of Carrier
volume
Bibliography
Includes bibliographical references and index.
Language
Translated from the Dutch.
Research Call Number
Sc D 19-269
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